• Loading stock data...
Wednesday, September 17, 2025

Univision Celebrates Return of Live Sports With Bundesliga Weekend

  • Spanish-language network ramps up digital programming before and after games ahead of the league’s return.
  • Bundesliga’s comeback has landed the network three new sponsors.
Credit: Denny Medley-USA TODAY Sports

Germany’s Bundesliga season returns on May 16, bringing live professional sports back to U.S. network partners Fox and Univision for the first time in two months.

Univision is marking the league’s comeback by ramping up pre and-post-game programming and digital coverage for its Hispanic audience, according to Eric Conrad, Univision’s executive vice president of sports programming and acquisitions.

In addition to studio shows, Univision this week will air both executive and player interviews featuring Bayern Munich’s Alphonso Davies and RB Leipzig’s U.S. men’s international Tyler Adams. Weekly Bundesliga-related shows “BundesGOL” and “Somos Bundesliga” will also be brought back until the end of the season.

“We have treated the Bundesliga’s return as a huge event for us. This is above and beyond a typical week of programming and I think that’s obviously a credit to our team for saying that we know our fans are clamoring for the return of live events,” Conrad said. “We would always have interviews, but perhaps not this many with executives, players, and even former players.”

Univision has populated its 24-hour TUDN sports network, website, and social media feeds with facts and anecdotes to promote the return of the Bundesliga. The network’s broadcast relationship with the league dates back to 2017.

This weekend’s three fixtures on TUDN and UniMás will incorporate new protocols installed by the Bundesliga and serve as a litmus test for how the network will approach the remaining weeks of the season, Univision Senior Vice President of Live Events Miguel Angel Garcia said.

According to guidelines sent to networks by the league, players will wear masks and practice social distancing when participating in interviews with local media. Players in warmups will also wear masks.

READ MORE: UFC Pairs Return of Live Action With Revamped Fight Pass Service

Univision says it will have on-air talent predominantly working remotely to bring the game to fans at home. Production teams will also likely work out of two control rooms to abide by CDC protocols.

“Fans will not be watching games as they are used to at least for now,” Garcia said, alluding to no crowds allowed in stadiums.

The Bundesliga will have the same amount of on-field cameras and mics available for networks. Univision has no plans of pumping fake natural sound into broadcasts to replicate normal game conditions.

“We will keep broadcasts as is,” Garcia said. “It’s going to be the first opportunity for our production team, for the fans, and the viewers to experience something new. We’re going to be learning what works, what we can make better for remaining games, and when other leagues decide to begin their events.”

Univision airs more than 90 Bundesliga matches per season across its TUDN and UniMas networks. The company sublicenses its Spanish language rights from Fox, which will air Bundesliga games on May 16 and May 17 on its FS1 and FS2 cable networks. Fox will also move its new web series “Fox Indoor Soccer” to Mondays to recap the weekend’s games.

Both Fox and Univision’s media deals are set to expire at the end of the season, with ESPN+ taking over both Spanish and English language broadcasts in the U.S. this summer.

Univision will continue to air programming around the Bundesliga after this season to keep fans plugged into the league. The network also owns the U.S. Spanish language rights to MLS, Liga MX, and the UEFA Champions League, among other soccer properties. Meanwhile, Fox holds the rights to both the men’s and women’s FIFA World Cup. Fox declined to comment on this story.

In the absence of Bundesliga matches, Univision has aired classic games from around the league, some featuring live commentary. But the Bundesliga’s return has sparked plenty of interest from advertisers, including three new brand sponsors. Univision did not disclose the names of the companies. 

READ MORE: Univision Moves Into Esports With Pro Soccer Players at the Controls

“The Bundesliga has been great about allowing their partners to commercialize the platform. So that’s what has allowed us to go out and get more,” Conrad said. “Conversations are still ongoing for a few other sponsors to become integrated.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

‘We Didn’t Get a Test Run’: Greg Olsen on Netflix NFL Christmas..

Greg Olsen said the game was uncharted territory for him.
Eric Shanks

World Cup Will Be Fox’s ‘Biggest Undertaking’ Ever

The tournament is expanding from 32 to 48 teams.
exclusive

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Greg Olsen

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
September 15, 2025

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.
September 12, 2025

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.
September 11, 2025

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.