• Loading stock data...
Sunday, December 14, 2025

UCLA Might Have to Pay $10M a Year to Subsidize Cal Athletics

  • On May 14, the UC Board of Regents will consider approving a proposal that would mandate multimillion-dollar subsidies.
  • UCLA will earn $60 million a year from the Big Ten, while Cal will earn only $11 million from the ACC, the proposal estimated.
Nov 25, 2023; Pasadena, California, USA; Helmets at the line of scrimmage as UCLA Bruins long snapper Beau Gardner (60) snaps the ball against the California Golden Bears at the Rose Bowl.
Kirby Lee-USA TODAY Sports

This summer, UCLA will officially join the Big Ten—a conference move that will net the school tens of millions in extra revenue. But it will come with a significant price.

The University of California’s Board of Regents, which oversees multiple schools in the UC system, is considering a proposal for UCLA to begin annual payments of $10 million to subsidize Cal’s athletic department, according to a newly published proposal. The Board of Regents has been discussing a subsidy for more than a year, ever since UCLA announced its decision.

UCLA’s move, announced in 2022, contributed to the devaluing of the Pac-12, of which Cal was a member—and, ultimately, to the conference’s demise. Cal announced in ’23 that it would join the ACC. After this round of conference realignment, the two schools will face about $50 million in budget disparity, the proposal estimated: UCLA will receive an average of $60 million per year from the Big Ten, while Cal will receive only $11 million from the ACC. The difference, which will last at least seven years, is partially a result of Cal’s agreement to accept a reduced revenue share in the ACC, plus the anticipated increased cross-country travel costs.

The Board of Regents announced other considerations for bridging the gap, including “the development of new department revenue streams, additional philanthropic support, consolidating athletic scholarships to the campus Financial Aid and Scholarships Office, and an additional extraordinary payout from athletics related endowed funds.”

The board will discuss and vote on the proposal Tuesday, May 14, in both closed and open sessions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Buffalo Bills quarterback Josh Allen runs with the ball looking to throw to a receiver during second half action at Highmark Stadium in Orchard Park on Dec. 7, 2025

NFL, NCAA Rail Against Prediction Markets: ‘Catastrophic’

Executives for the leagues offered fresh criticisms of the lack of regulation.
Charlie Baker

The Fight Over College Sports Comes Down to 3 Choices

In Las Vegas this week, administrators discussed a list of potential solutions.
Jul 22, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips speaks to the media during ACC Media Days at Hilton Charlotte Uptown.

ACC Commissioner: We Can’t ‘Push Aside’ PE Conversations

His comments came a day after a landmark deal with University of Utah.

Final CFP Bracket Raises New Wave of Questions and Controversies

The 12-team tournament field creates another round of controversy.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

Big 12 Closing In On Potential $500M Private Capital Deal

The era of private capital in college sports has fully arrived.
December 12, 2025

Sherrone Moore Charged With Felony Home Invasion After Michigan Firing

Moore was detained by police on Wednesday.
Sep 6, 2025; Norman, Oklahoma, USA; Warde Manuel, Michigan Donald R. Shepherd Director of Athletics on the field prior to a game against the Oklahoma Sooners at Gaylord Family-Oklahoma Memorial Stadium.
December 12, 2025

Michigan Scandals Under Athletic Director Warde Manuel

The athletic director has led the Wolverines since 2016.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 12, 2025

The Private Equity ‘Boogeyman’ Shows Up at Utah

Lawmakers are skeptical of the University of Utah’s groundbreaking agreement.
Biff Poggi
December 11, 2025

Michigan’s Interim Football Coach Is a Hedge Fund Millionaire

Biff Poggi has been called the program’s “consigliere.”
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium.
December 11, 2025

Everything to Know About Sherrone Moore’s Firing, Arrest

Moore was taken into police custody shortly after news broke.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.
December 11, 2025

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”