• Loading stock data...
Tuesday, July 16, 2024

UCLA Can Join the Big Ten, But There May Be A Price

  • UCLA will officially be allowed to leave Pac-12, but could pay Berkeley a subsidy of $2-10 million.
  • UC Regents, which leads all UC institutions, in favor of school to switch conferences.
UCLA Pac 12 Big 10
Richard Mackson-USA TODAY Sports

Six months after UCLA announced its intention to join the Big Ten, the decision is finally official. 

The UC Regents — a 26-member board that governs all UC schools — decided during a special meeting on Wednesday that it will not block UCLA from joining the Big Ten. The vote was 11-5.

But there is a potential caveat: After the Pac-12’s newest media deal is final, the regents could mandate UCLA to pay UC Berkeley a subsidy of $2 million to $10 million.

Regents have been deliberating since shortly after UCLA announced it would join the Big Ten in 2024, along with USC. They had planned to hand down a ruling in mid-November but postponed their final decision until Wednesday’s meeting in order to have time to consider additional research.

The decision will allow a conference move that will have a broad ripple effect across the Power 5 landscape.

UCLA will now face a major financial boon — it expects to earn up to $70 million annually from the Big Ten’s new mid-$7 billion media rights contract, the largest conference-wide agreement in all of college sports. The school will also receive elevated exposure in its new conference.

UCLA players celebrate after taking ball against Cal Berkley

The Advocacy Group That Doesn’t Want UCLA to Move to the Big..

The NCPA wants UC regents to block the conference change.
December 7, 2022

The move could have a negative impact on athletes by increasing travel times and could make academic, mental, and physical health more difficult to maintain. 

  • For these reasons, the National College Players Association — led by former UCLA football player and longtime athlete advocate Ramogi Huma — came out against the conference move. 
  • And a survey of 111 UCLA athletes found that only 35% supported it, though the majority of athletes didn’t express an opinion.

To offset these issues, UCLA claims it will use up to $10 million of the extra funds each year. The regents made recommendations for improving the athlete experience.

As a whole, the Pac-12 could lose value as it negotiates its new media rights contract. A previous UC Regents report estimated each school could lose $9.8 million in media rights value without USC, and $3.25 without UCLA. (Though it’s important to note that these numbers, compiled and presented to the Regents, were based on external media sources rather than an internal analysis).

This could cause UC Berkeley to lose money — the body decided to create a potential subsidy to cover the lost revenue.

Copy Link
Link Copied
Link Copied

What to Read

Big 12’s New Era Kicks Off: Expansion, Private Equity, and Global Ambitions

The new 16-team conference is holding media days in Las Vegas.

Dan Hurley Finally Has New UConn Deal After Dramatic Offseason

Hurley is now the second-highest-paid coach in college basketball. 
April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.
podcast thumbnail mobile
Front Office Sports Today

MLB Draft, ASG Highlight Teams’ Shifting Approach


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.

Pac-12 Media Days Evolve Into a Cocktail Party at the Bellagio

The two-team ‘zombie conference’ is still hosting a football media day.
June 30, 2024

As Realignment Becomes Official, the Power 5 Era Is Over

It’s yet another indicator that college sports have become more commercialized.
July 9, 2024

Arch Manning Will Be in EA’s ‘College Football 25’ After All

The NCAA’s most famous backup had previously opted out.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
June 26, 2024

College World Series Still Riding High Despite Just Missing Records

Viewership on ESPN platforms averaged 1.56 million.
June 23, 2024

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.
June 21, 2024

The House v. NCAA Settlement Has Its First Formal Objection

The school argues the terms of the settlement adversely impact it financially.
June 21, 2024

NCAA Backs Dartmouth Against Unionizing Men’s Basketball Players

The NCAA’s quest to save its business model continues.