• Loading stock data...
Tuesday, April 23, 2024
  • -
  • -
  • -
  • -

Twitter’s Role in Career Advancement

When it comes to the sports business industry, it can be difficult for one to get their foot in the door. Truth be told, it’s even harder to climb the ladder as the years go on. Simply put, it’s no wonder why professionals of all ages continuously search for advice and words of wisdom that might help them gain a competitive edge in an otherwise challenging and constantly evolving realm.

One of those knowledge-seeking media members is journalist Colin Beswick, who covers the Boston Bruins for SB Nation’s Stanley Cup of Chowder blog — and unpredictably set the sports business world aflame by proposing an interesting question on Twitter last week.

[the_ad_group id=”948″]

More on that in a moment.

Leading what he would describe as an “interesting life,” Beswick spent six years in the military — including a deployment to Iraq — and worked briefly in politics. He also spent time on the Counter Drug Unit with the State’s National Guard, and finally got his business degree before embarking on a career in finance.

Now, Beswick finds himself in an incredibly unexpected role: successful sports journalist covering the hockey team he grew up rooting and cheering for.

“I like to call myself an accidental writer,” he said. “I stumbled into covering the Bruins after offering a critique of an article on the site I now write for.”

The site’s writer responded, asked for a rebuttal, and a career in sports journalism was born. Beswick, himself, still can’t believe it at times.

“Eighteen months ago, I didn’t have a Twitter, had never written an article or interviewed a player. Now, I’m building a relationship with my readers, I co-launched a podcast, just did my first major radio hit, and am generally just enjoying the journey.”

Now that he’s “made it” as a sports journalist (although he’d be the last to say it) he often finds himself being asked for advice on succeeding in the sports journalism industry.

“With no formal background, I never think of myself as being successful or influential enough to be asked that question,” Beswick stated. So he had the brilliant idea to “crowdsource” the question, turning to Twitter to ask his followers:


The response has been overwhelming, drawing hundreds of responses from those in the industry, including some pretty big names such as Scott Van Pelt and even best-selling author Stephen King.

Here are a few of our personal favorites — with a little bit of insight included.

Candid, refreshingly honest, yet ultimately encouraging. Others like Mike Payton and Jay Adams offered similar words of warning, reminding all out there that making it in the sports industry is certainly no easy task.


A great reminder from Veillette that it’s the passion and enthusiasm that will carry you through. Embrace the grind, be ready to work, and don’t expect sudden fame and riches.

Never assume you know it all, or that your way is better. Anybody willing to offer constructive criticism and feedback should be met with gratitude. That’s the only way to improve.

Remember that there’s more to life than just sports; versatility is key. You never know when that interesting tidbit or piece of trivia will come in handy. That makes your perspective that much more valuable. Also worth noting, “GIGO” or “Garbage In, Garbage Out.” Read good writing if you want to be a good writer.

Venture off the beaten path! Keep your eyes out for opportunities; sometimes even the most unexpected beginning can lead to great endings. Especially when you treat people well and thank them for helping you get there.

If only the rest of the sports business/journalism crowd were so noble. Here are two refreshing reminders about what you should really aspire to. And no, it’s not tweets, likes, and shares or some sort of viral sensation. It’s quality work that gets recognized and noticed.


A few sports business titans with great advice, not just for your career but life in general. Be real, be you, be authentic, and genuine. That’s the best way to really enjoy yourself and what you do.

Two of our favorite writers with perhaps our favorite words of wisdom. Hustle harder, go the extra mile, and take pride in what you do.

Want more content like this? Subscribe to our daily newsletter!

After reading this entire thread, one common theme is abundantly clear: teamwork — and, more importantly, being a team player — is the backbone of any successful career in the sports industry.

Let’s keep the conversation going. Comment below with your favorite pieces of advice for succeeding in this business!

Copy Link
Link Copied
Link Copied

What to Read

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.

Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?

The potentially landmark labor case could end the NCAA amateurism model.

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
podcast thumbnail mobile
Front Office Sports Today

Randy Johnson, Bird Savior


Featured Today

Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.
Mar 19, 2021; West Lafayette, Indiana, USA; Oral Roberts Golden Eagles forward Kevin Obanor (0) and guard Carlos Jurgens (11) and guard Max Abmas (3) and forward Francis Lacis (22) celebrate after an overtime victory over the Ohio State Buckeyes in the first round of the 2021 NCAA Tournament at Mackey Arena.
March 30, 2024

Cinderella Runs Are Great in the Moment. Then Things Can Get Messy

Sustaining success can arguably be more challenging than beating Goliath.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.