Wednesday, October 7, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

TCU’s Sonny Dykes Isn’t Complaining About NIL, Transfer Portal

  • TCU coach Sonny Dykes told reporters he thinks NIL and the transfer portal are good for the sport.
  • He said he favors rules that increase player empowerment, even if they make his job more difficult.
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Throughout the year, college football coaches nationwide have lamented new name, image, and likeness, and transfer portal rules. But one of the most successful coaches this season isn’t interested in complaining.

Ahead of the CFP National Championship, TCU coach Sonny Dykes told reporters he thinks NIL and the transfer portal are good for the sport, even if they make his job more difficult.

  • Multiple coaches have complained that collectives, groups of donors and alumni who pool resources to pay players for deals, have gotten too involved with recruiting. 
  • That, combined with the ability for athletes to transfer once without having to sit out a year, has created what some coaches consider “unrestricted free agency.”
  • Alabama’s Nick Saban, for example, accused other schools of paying high schoolers with NIL deals to join their programs. “That’s not why we did this,” he reportedly said.
  • Saban also criticized transfer portal rules, saying college football shouldn’t “create circumstances where [athletes] don’t have to make the commitment and see things through.”

With TCU in the CFP National Championship, Everyone Wins

TCU’s national championship berth is already a win for multiple parties.
January 8, 2023

Dykes acknowledged that giving athletes more freedom to transfer makes it difficult to maintain a roster — and that the ability for athletes to earn NIL deals “makes things complicated.” 

But he still thinks the rules are positive overall. “It’s my job to adapt and not only keep up, but try to be in front of those changes — and to try to use every opportunity to make our team better and our program better,” he said. 

“All those things I really, truly see as positives. … It’s something, to me, that should have happened 30 years ago.”

Perhaps the power of positive thinking really does yield results. Since Dykes took over the program amid the 2021-22 season, he’s landed more than a dozen transfers, according to records from 247Sports. 

And in just one short year, Dykes was able to turn a 5-7 team into not only a Big 12 Conference title appearance but also a finalist in the College Football Playoff. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 4, 2026; Paradise, Nevada, USA; Kansas City Chiefs running back Kenneth Walker III (9) runs for seventy-six yards against Las Vegas Raiders cornerback Taron Johnson (3) and safety Jeremy Chinn (11) during the fourth quarter at Allegiant Stadium.

Combined Sports Assets Gives Skydance Leverage With NFL

The company’s co-CEOs spent Day 1 meeting with employees and press.

Judge Orders ICE to Release College Basketball Player

The government has 24 hours to appeal the ruling.
Oct 3, 2026; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders following a touchdown scored in the first quarter against the Texas Tech Red Raiders at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images

Colorado’s Skid Renews Questions About Deion Sanders’s Roster Model

Colorado enters its bye week on a three-game losing streak.
Oct 1, 2026; New York, NY, USA; St. John's Red Storm head coach Rick Pitino speaks at 2026 Big East Media Day at Marriott Marquis.

St. John’s Booster Repole Says Team Better Make the Final Four

Mike Repole has contributed seven-figure sums to his alma mater’s NIL program.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Sep 5, 2026; Berkeley, California, USA; UCLA Bruins head coach Bob Chesney (center) talks to UCLA Bruins linebacker Jalen Woods (left) before the game against the California Golden Bears at California Memorial Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

UCLA’s Football Spending Spree Is Already Paying Off

UCLA is 4–0 heading into a high-profile matchup vs. Oregon.
Exclusive
October 5, 2026

Portnoy on Fox ‘Big Noon’ Exit: Ryan Day Thinks I ‘Doxxed’ Him

Portnoy tells FOS that Ohio State pushed for his removal.
October 5, 2026

Northwestern Stadium Developer Explains Empty Seats

The 35,000-seat stadium was officially sold out in its first game.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 3, 2026

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
October 3, 2026

NCAA Defers to ACC on Controversial Pitt–Virginia Tech Ending

The ACC declined to comment on the play call.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.
October 2, 2026

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive
October 2, 2026

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.