• Loading stock data...
Thursday, September 11, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

  • Sportsbooks are creating Taylor Swift-themed props like “Opening Act” and “Seeing Red.”
  • One book is offering props that combine Philadelphia Eagles RB D’Andre Swift and the Chiefs’ Kelce.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
Denny Medley-USA TODAY Sports

Taylor Swift’s proximity to the NFL — via her support for Travis Kelce and the Kansas City Chiefs — is already having a profound effect on the industry, from merchandise sales and TV viewership, to ticket markets.

With the pop sensation set to attend another Chiefs game, as first reported by Front Office Sports, sportsbooks are getting in on the hype.

Shortly following the news of Swift’s anticipated appearance at MetLife Stadium, FanDuel Sportsbook released a collection of Swift-themed Kelce and Chiefs props.

Wagers include “FriENDZONE: Travis Kelce to NOT Score a TD” at +130 odds, “Seeing Red: Chiefs to Win by 22+” at +300, and “Seemingly Ranch: Travis Kelce Last TD Scorer” at +650.

“Fans are excited about the Swift and Kelce story, and the new bets provide another fun way for our customers to engage with this weekend’s Chiefs game,” a FanDuel spokesperson told Front Office Sports. “We typically see a lot of engagement on Chiefs games, and last week was no exception.”

Last Sunday’s Bears-Chiefs game saw a 247% increase in number of bets and a 533% increase in handle on Kelce props compared to Kansas City’s matchup with Jacksonville a week prior.

DraftKings released its own set of Kelce-Swift themed bets — though with the twist of offering combined props with Philadelphia Eagles RB D’Andre Swift (who happens to be teammates with Kelce’s brother, Jason).

Fun bets or not, the books could be trying to cash in on Swift-Kelce Mania.

Kelce’s current anytime touchdown scorer odds sit around -135, whereas Action Network estimates that the fair value for Kelce to score a TD in any given game should be +102. Kelce also has the highest receiving yards prop for either team at around 73.5 — even though the last time he hit that number in the regular season was Week 16 of last season.

Either way, it seems to be working: Action Network reports to FOS that Kelce prop bets increased 42% from from Week 2 to Week 3, and that Kelce prop betting is up 38% over last regular season’s average.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

People congregate at Turning Point Headquarters in Phoenix after news that the founder, Charlie Kirk, was shot and killed at a rally in Utah on Sept. 10, 2025.
opinion

Carolina Panthers Staffer, PHNX Suns Writer Fired for Charlie Kirk Posts

Conservative activist Charlie Kirk was fatally shot in Utah on Wednesday.

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
exclusive

FanDuel TV Renews Michelle Beadle’s ‘Run It Back’

‘Run It Back’ will return for a fourth season.
Jon Gruden

NFL Asks Nevada Supreme Court to Rehear Jon Gruden Case

The arbitration fight between Gruden and the league continues.

Featured Today

Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Sep 8, 2025; Chicago, Illinois, USA; Chicago Bears quarterback Caleb Williams (18) rushes the ball past Minnesota Vikings safety Theo Jackson (26) during the second half at Soldier Field.
exclusive

Americans See Little Difference Between Prediction Markets and Betting

A survey found 85% of respondents believe sports event contracts are gambling.
Eagles
September 4, 2025

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles cornerback Adoree' Jackson (8) tackles Dallas Cowboys wide receiver CeeDee Lamb (88) during the third quarter of the game at Lincoln Financial Field.
September 5, 2025

Kalshi’s $27M NFL Opener Runs Into Tribal Challenge

California Tribes want Kalshi forced to implement geofencing.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs tight end DJ Rogers (0) catches a touchdown pass as North Carolina Tar Heels defensive back Kaleb Cost (21) defends in the fourth quarter at Kenan Stadium.
September 3, 2025

Polymarket Moves Closer to Reentering the U.S.

There’s yet more prediction markets momentum as the NFL season kicks off.
during the fourth quarter at Memorial Stadium in Clemson, S.C. Saturday, August 31, 2025.
September 2, 2025

Underdog Bets on Prediction Markets With Crypto.com Deal

Sports event contracts will be offered in 16 states.
Rob Bonta
August 29, 2025

Users Sue Daily Fantasy Companies After California Calls Them Illegal

Underdog Sports and Boom Fantasy were separately sued.
Saquon Barkley
August 25, 2025

NFL Warns Prediction Markets Are Sports Betting With Less Oversight

League officials say the markets “mimic” sports betting.