Saturday, May 16, 2026

Tale of One City

  • The NCAA announced it is considering holding both Division I Final Fours in the same city.
  • The move was recommended by the Gender Equity Review.
Photo: Stephen Slade-UConn Athletics/Design: Alex Brooks

During last Thursday’s Congressional hearing on NIL, the NCAA announced it is considering holding both Division I Final Fours in the same city — a recommendation from the Gender Equity Review released in August. 

The day prior, the women’s tournament gained access to use “March Madness” branding starting in 2022. 

But lawmakers and one witness still harshly criticized the NCAA’s dismal treatment of women’s sports during the hearing. 

The Division I Women’s and Men’s Basketball Committees have been weighing the possibility of combining Final Fours for the past two months.

  • In the announcement, Nina King, the chair of the Division I Women’s Basketball Committee, called gender equity in basketball a “priority.”
  • They “will spend time exploring ways to develop an overarching goal of a combined championship that boosts student-athlete experience and fan and stakeholder engagement.”
  • The committees voted unanimously to hold off on combining Final Fours until 2027, since sites have already been announced up to 2026. Minneapolis and New Orleans will host the 2022 women’s and men’s Final Fours, respectively.

But this plan isn’t exactly what the Gender Equity Review suggested. 

The report asked that Final Fours be combined by the 2023 tournaments at the latest “so as to continue building on this positive momentum.” 

If the NCAA truly wants to improve as soon as possible, it might want to heed the report’s advice.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

3 Hot Topics at ACC Spring Meetings

Jim Phillips talked PE, Duke-Amazon, and CFP expansion.

Expanded March Madness Brings ‘Visibility’ to Women’s Game

Still, some coaches worry that mid-majors will be overlooked.

Arkansas Reinstates Tennis Teams After Donors Promise Millions

The move comes just 20 days after the programs were initially cut.

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.

ACC Still Holding Off on Private Equity Despite Big 12 Leap

“To date, there’s nothing that has made sense,” Jim Phillips said Wednesday.
May 12, 2026

NCAA Warns Baseball Coaches About Canceling Games to Boost Stats

A myriad of Power Four schools canceled games against lower-ranked opponents.
Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.
May 13, 2026

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.
May 11, 2026

CSC Wins Key NIL Arbitration in Nebraska Football Case

The case centered around deals offered to 18 football players.
Jun 18, 2021; Omaha, Nebraska, USA; Ryan Lochte after the Men’s 200m Individual Medley Finals during the U.S. Olympic Team Trials Swimming competition at CHI Health Center Omaha. Mandatory Credit: Rob Schumacher-USA TODAY Sports
May 11, 2026

Ryan Lochte to Coach College Swimming at $34 an Hour

Missouri State announced it hired the 12-time Olympic medalist on Sunday.
May 8, 2026

Ex-Ohio University Football Coach Sues School Over Firing

Smith admitted to having a romantic relationship with an undergraduate.
exclusive
May 8, 2026

What Illinois’s $20M Jumbotron Says About the Future of CFB Stadiums

Illinois installed the largest video display in college football in January.