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Wednesday, February 5, 2025

elliott hill

Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.

‘Stubbornly High’ Inventory Slowing New Nike CEO’s Turnaround Mission

The sportswear giant continues to discount its products heavily.
December 19, 2024
Dallas Wings center Teaira McCowan (15) reaches for the ball Sunday, Sept. 15, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Dallas Wings, 110-109.

Nike’s New CEO Doubles Down on NBA, WNBA

The 12-year deal is reportedly “much bigger” than its last billion-dollar one.
October 21, 2024

Nike CFO Says ‘Adversity Creates Sharper Focus’

Amid a downbeat but expected set of earnings, Nike says it sees signs of optimism.
October 1, 2024
Sep 11, 2024; Los Angeles, California, USA; The Nike shoes worn by Seattle Storm center Mercedes Russell in the first half against the LA Sparks at Crypto.com Arena.
opinion

New Nike CEO Must Do It

The biggest task the new CEO faces is intangible: Refresh the brand.
September 28, 2024