Wednesday, April 22, 2026

Sweet 16 Coaches Cashing In With Lucrative Contract Incentives

The Sweet 16 of the men’s NCAA tournament is set, and the coaches leading their teams to March Madness success are getting nice bonuses.

Tennessee head coach Rick Barnes and Tennessee's Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.
The Knoxville News-Sentinel

Leading a team to the Sweet 16 in March Madness is a notable achievement for any college basketball coach—and it pays well, too.

With only Power 4 programs advancing out of the second round of the men’s NCAA tournament, some of the country’s highest-paid coaches are cashing in further with contract bonuses after reaching the Sweet 16.

Here are the big bonuses for coaches with publicly available contracts: 

  • $200,000: Tennessee’s Rick Barnes
  • $100,000: Houston’s Kelvin Sampson
  • $75,000: Maryland’s Kevin Willard, Michigan State’s Tom Izzo
  • $50,000: Arizona’s Tommy Lloyd, Mississippi’s Chris Beard, Kentucky’s Mark Pope, Auburn’s Bruce Pearl, Texas Tech’s Grant McCasland
  • $37,500: Florida’s Todd Golden
  • $30,000: Purdue’s Matt Painter
  • $25,000: Alabama’s Nate Oats, Michigan’s Dusty May

Arkansas coach John Calipari doesn’t receive a specific bonus for reaching the Sweet 16, but the achievement does add $150,000 to his salary, which has a base pay of $7 million, for next season.

Contract information for Duke’s Jon Scheyer and BYU’s Kevin Young is not publicly available since those are private institutions, but it is likely they each have similar bonus structures set up.

Executive Rewards

Coaches aren’t the only ones cashing in this March. So are many athletic directors.

Tennessee’s Danny White, the highest-paid AD in the country at $2.75 million annually, receives a bonus worth 3% of his base salary for the Volunteers reaching the Sweet 16. That’s $82,500. 

Some are still waiting for another bonus. Kentucky AD Mitch Barnhart will receive $25,000 if the Wildcats reach the Final Four.

North Carolina AD and men’s tournament selection committee chairman Bubba Cunningham, who received a $67,905.66 bonus for the Tar Heels making the men’s tournament, won’t cash any more checks for the men’s basketball team after they lost to Ole Miss in the first round. He would have received $50,000 if they made the Sweet 16. Cunningham can still pocket $35,000 if UNC’s women’s team can top West Virginia on Monday night and advance to the Sweet 16.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Coaching Carousel Could Shake Up College Basketball

Dusty May and Todd Golden could get NBA coaching looks.
Apr 18, 2026; Fort Worth, TX, USA; The University of Minnesota gymnastics team poses with their trophy after finishing in fourth place in the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images

ESPN Defends NCAA Gymnastics Broadcast After Minnesota Backlash

Minnesota blasted ESPN for showing its routines less than other teams.
Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks tight end Jamari Johnson (9) makes catch for a touchdown against Indiana Hoosiers defensive back D'Angelo Ponds (5) during the first quarter of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.

Latest Dispute Over NIL Go Could End Any Semblance of a Salary Cap

The heart of the current issue is over the definition of “associated entities.”
Quinnipiac women's varsity rugby

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 20, 2026

Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move

Crooks played her first three seasons at Iowa State.
April 20, 2026

The QB Class That Reshaped a New Era of College Football

College football’s transfer portal and revenue-sharing picked up in 2025.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 19, 2026

March Madness Hero Braylon Mullins Will Stay at UConn

The Huskies star will return for his sophomore season.
April 17, 2026

Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M

Indiana defeated Miami in the CFP title game. 
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive
April 15, 2026

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.
April 15, 2026

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.