Saturday, April 18, 2026

Sweet 16 Coaches Cashing In With Lucrative Contract Incentives

The Sweet 16 of the men’s NCAA tournament is set, and the coaches leading their teams to March Madness success are getting nice bonuses.

Tennessee head coach Rick Barnes and Tennessee's Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.
The Knoxville News-Sentinel

Leading a team to the Sweet 16 in March Madness is a notable achievement for any college basketball coach—and it pays well, too.

With only Power 4 programs advancing out of the second round of the men’s NCAA tournament, some of the country’s highest-paid coaches are cashing in further with contract bonuses after reaching the Sweet 16.

Here are the big bonuses for coaches with publicly available contracts: 

  • $200,000: Tennessee’s Rick Barnes
  • $100,000: Houston’s Kelvin Sampson
  • $75,000: Maryland’s Kevin Willard, Michigan State’s Tom Izzo
  • $50,000: Arizona’s Tommy Lloyd, Mississippi’s Chris Beard, Kentucky’s Mark Pope, Auburn’s Bruce Pearl, Texas Tech’s Grant McCasland
  • $37,500: Florida’s Todd Golden
  • $30,000: Purdue’s Matt Painter
  • $25,000: Alabama’s Nate Oats, Michigan’s Dusty May

Arkansas coach John Calipari doesn’t receive a specific bonus for reaching the Sweet 16, but the achievement does add $150,000 to his salary, which has a base pay of $7 million, for next season.

Contract information for Duke’s Jon Scheyer and BYU’s Kevin Young is not publicly available since those are private institutions, but it is likely they each have similar bonus structures set up.

Executive Rewards

Coaches aren’t the only ones cashing in this March. So are many athletic directors.

Tennessee’s Danny White, the highest-paid AD in the country at $2.75 million annually, receives a bonus worth 3% of his base salary for the Volunteers reaching the Sweet 16. That’s $82,500. 

Some are still waiting for another bonus. Kentucky AD Mitch Barnhart will receive $25,000 if the Wildcats reach the Final Four.

North Carolina AD and men’s tournament selection committee chairman Bubba Cunningham, who received a $67,905.66 bonus for the Tar Heels making the men’s tournament, won’t cash any more checks for the men’s basketball team after they lost to Ole Miss in the first round. He would have received $50,000 if they made the Sweet 16. Cunningham can still pocket $35,000 if UNC’s women’s team can top West Virginia on Monday night and advance to the Sweet 16.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.
April 9, 2026

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.
exclusive
April 14, 2026

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 8, 2026

UNC Makes Michael Malone Among College Basketball’s Richest

It will be his first college job since 2001.
Dusty May
April 7, 2026

Transfer Portal Chaos Began Amid Michigan’s Title Celebration

The transfer portal opened in the middle of postgame celebrations.
April 7, 2026

Once-Mighty Tennessee Down to One Player After Portal Exodus

The Volunteers lost all players with eligibility to the transfer portal.
Ben Shelton keeps his eyes on the ball during his second-round match against Reilly Opelka at the BNP Paribas Open in Indian Wells, Calif., Friday, March 6, 2026.
April 7, 2026

College Tennis In NIL ‘Crisis’: Incoming USTA CEO Craig Tiley

Multiple universities have dropped their Division I programs in recent years.