• Loading stock data...
Friday, January 16, 2026

Sweet 16 Coaches Cashing In With Lucrative Contract Incentives

The Sweet 16 of the men’s NCAA tournament is set, and the coaches leading their teams to March Madness success are getting nice bonuses.

Tennessee head coach Rick Barnes and Tennessee's Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.
The Knoxville News-Sentinel

Leading a team to the Sweet 16 in March Madness is a notable achievement for any college basketball coach—and it pays well, too.

With only Power 4 programs advancing out of the second round of the men’s NCAA tournament, some of the country’s highest-paid coaches are cashing in further with contract bonuses after reaching the Sweet 16.

Here are the big bonuses for coaches with publicly available contracts: 

  • $200,000: Tennessee’s Rick Barnes
  • $100,000: Houston’s Kelvin Sampson
  • $75,000: Maryland’s Kevin Willard, Michigan State’s Tom Izzo
  • $50,000: Arizona’s Tommy Lloyd, Mississippi’s Chris Beard, Kentucky’s Mark Pope, Auburn’s Bruce Pearl, Texas Tech’s Grant McCasland
  • $37,500: Florida’s Todd Golden
  • $30,000: Purdue’s Matt Painter
  • $25,000: Alabama’s Nate Oats, Michigan’s Dusty May

Arkansas coach John Calipari doesn’t receive a specific bonus for reaching the Sweet 16, but the achievement does add $150,000 to his salary, which has a base pay of $7 million, for next season.

Contract information for Duke’s Jon Scheyer and BYU’s Kevin Young is not publicly available since those are private institutions, but it is likely they each have similar bonus structures set up.

Executive Rewards

Coaches aren’t the only ones cashing in this March. So are many athletic directors.

Tennessee’s Danny White, the highest-paid AD in the country at $2.75 million annually, receives a bonus worth 3% of his base salary for the Volunteers reaching the Sweet 16. That’s $82,500. 

Some are still waiting for another bonus. Kentucky AD Mitch Barnhart will receive $25,000 if the Wildcats reach the Final Four.

North Carolina AD and men’s tournament selection committee chairman Bubba Cunningham, who received a $67,905.66 bonus for the Tar Heels making the men’s tournament, won’t cash any more checks for the men’s basketball team after they lost to Ole Miss in the first round. He would have received $50,000 if they made the Sweet 16. Cunningham can still pocket $35,000 if UNC’s women’s team can top West Virginia on Monday night and advance to the Sweet 16.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 27, 2019; Chicago, IL, USA; Chicago Bulls guard Antonio Blakeney (9) dribbles the ball against the Portland Trail Blazers during the second half at the United Center.

26 Charged in NCAA, International Basketball Fixing Scheme

The unsealed indictment names players, trainers, and “high-stakes gamblers.”

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.

Warren Buffett’s March Madness Contest Will Continue

Buffett is stepping down as CEO of Berkshire Hathaway after 60 years.
Apr 11, 2025; Sacramento, California, USA; Los Angeles Clippers guard Trentyn Flowers (9) before the game against the Sacramento Kings at Golden 1 Center

NCAA Won’t Grant Eligibility to Players With NBA Contracts

The NCAA “will not” grant eligibility to players who’ve signed NBA contracts.

Featured Today

Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.

Miami CFP Ticket Prices Inch Closer to $3K As Kickoff Nears

Prices went up Friday, with $2,915 being the cheapest ticket available.
January 14, 2026

Dante Moore Chooses NIL Over NFL

The Oregon QB was viewed as potential New York Jet.
Miami Hurricanes wide receiver Malachi Toney (10) celebrates after defeating the Mississippi Rebels 31-27 during the Vrbo Fiesta Bowl and CFP semifinal game at State Farm Stadium on Jan. 8, 2026, in Glendale.
January 15, 2026

Miami CFP Ticket Prices Are Finally Dropping. They’re Still Above $2,500

Though prices have dropped significantly, they’re still on track to make history.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Ole Miss running back Kewan Lacy (5) scores a touchdown during the CFP Fiesta Bowl against Miami at the State Farm Stadium, in Glendale, Ariz., on Thursday, Jan. 8, 2026.
January 14, 2026

College Football Transfers Down 23% After Schools Started Paying Players

Ohio State had 33 players on its football roster enter the portal this month.
Indiana Hoosiers defensive back D'Angelo Ponds (5) rushes the ball Friday, Jan. 9, 2026, during the Peach Bowl and semifinal game of the College Football Playoff against the Oregon Ducks at Mercedes-Benz Stadium in Atlanta.
January 13, 2026

College Sports Watchdog Will Enforce Rules Without Legal Backing

Without signed participant agreements, the enforcement body may not have any teeth.
January 13, 2026

Feds Say They’re Investigating College Sports Agents 

The FTC is attempting to enforce agent regulations in college sports.
January 13, 2026

College Basketball’s Former Pros Are Off to Extremely Slow Starts 

An NBA draft pick is averaging three points a game in college.