Saturday, August 8, 2026

Sweet 16 Coaches Cashing In With Lucrative Contract Incentives

The Sweet 16 of the men’s NCAA tournament is set, and the coaches leading their teams to March Madness success are getting nice bonuses.

Tennessee head coach Rick Barnes and Tennessee's Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.
The Knoxville News-Sentinel

Leading a team to the Sweet 16 in March Madness is a notable achievement for any college basketball coach—and it pays well, too.

With only Power 4 programs advancing out of the second round of the men’s NCAA tournament, some of the country’s highest-paid coaches are cashing in further with contract bonuses after reaching the Sweet 16.

Here are the big bonuses for coaches with publicly available contracts: 

  • $200,000: Tennessee’s Rick Barnes
  • $100,000: Houston’s Kelvin Sampson
  • $75,000: Maryland’s Kevin Willard, Michigan State’s Tom Izzo
  • $50,000: Arizona’s Tommy Lloyd, Mississippi’s Chris Beard, Kentucky’s Mark Pope, Auburn’s Bruce Pearl, Texas Tech’s Grant McCasland
  • $37,500: Florida’s Todd Golden
  • $30,000: Purdue’s Matt Painter
  • $25,000: Alabama’s Nate Oats, Michigan’s Dusty May

Arkansas coach John Calipari doesn’t receive a specific bonus for reaching the Sweet 16, but the achievement does add $150,000 to his salary, which has a base pay of $7 million, for next season.

Contract information for Duke’s Jon Scheyer and BYU’s Kevin Young is not publicly available since those are private institutions, but it is likely they each have similar bonus structures set up.

Executive Rewards

Coaches aren’t the only ones cashing in this March. So are many athletic directors.

Tennessee’s Danny White, the highest-paid AD in the country at $2.75 million annually, receives a bonus worth 3% of his base salary for the Volunteers reaching the Sweet 16. That’s $82,500. 

Some are still waiting for another bonus. Kentucky AD Mitch Barnhart will receive $25,000 if the Wildcats reach the Final Four.

North Carolina AD and men’s tournament selection committee chairman Bubba Cunningham, who received a $67,905.66 bonus for the Tar Heels making the men’s tournament, won’t cash any more checks for the men’s basketball team after they lost to Ole Miss in the first round. He would have received $50,000 if they made the Sweet 16. Cunningham can still pocket $35,000 if UNC’s women’s team can top West Virginia on Monday night and advance to the Sweet 16.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.
Akron Zips football student-fans cheer before the game against Wyoming, Aug. 28, 2025, at InfoCision Stadium in Akron, Ohio.

Viral Akron Football Promo Attracts Celebrity Season-Ticket Buyers

Zips tickets are selling fast after a chance to play offensive coordinator.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
August 3, 2026

Handful of NBA Draft Picks Could Return to College After Ruling

Four players drafted in June could return to college. 
Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
August 4, 2026

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 3, 2026

Judge: Newly Eligible 5th Years Still Subject to Some NCAA Rules

Age, transfer, and professional limits still apply.
Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha
July 31, 2026

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.
March 11, 2025; Las Vegas, NV, USA; Oregon State Beavers celebrate after defeating the Portland Pilots after the game in the final of the West Coast Conference tournament at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images
July 31, 2026

Oregon State Women’s Basketball Players Launch Unionization Effort

The players will test whether state laws will recognize them as employees.
Jul 28, 2026; Chicago, IL, USA; Big Ten Conference Commissioner Tony Petitti speaks during Media Days at Hilton Chicago.
July 31, 2026

College Football Playoff Expansion Stalls As Season Approaches

Week 1 games begin Sept. 3 ahead of Labor Day weekend.