• Loading stock data...
Monday, November 24, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Sweet 16 Coaches Cashing In With Lucrative Contract Incentives

The Sweet 16 of the men’s NCAA tournament is set, and the coaches leading their teams to March Madness success are getting nice bonuses.

Tennessee head coach Rick Barnes and Tennessee's Zakai Zeigler (5) during Senior Day presentations after a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.
The Knoxville News-Sentinel

Leading a team to the Sweet 16 in March Madness is a notable achievement for any college basketball coach—and it pays well, too.

With only Power 4 programs advancing out of the second round of the men’s NCAA tournament, some of the country’s highest-paid coaches are cashing in further with contract bonuses after reaching the Sweet 16.

Here are the big bonuses for coaches with publicly available contracts: 

  • $200,000: Tennessee’s Rick Barnes
  • $100,000: Houston’s Kelvin Sampson
  • $75,000: Maryland’s Kevin Willard, Michigan State’s Tom Izzo
  • $50,000: Arizona’s Tommy Lloyd, Mississippi’s Chris Beard, Kentucky’s Mark Pope, Auburn’s Bruce Pearl, Texas Tech’s Grant McCasland
  • $37,500: Florida’s Todd Golden
  • $30,000: Purdue’s Matt Painter
  • $25,000: Alabama’s Nate Oats, Michigan’s Dusty May

Arkansas coach John Calipari doesn’t receive a specific bonus for reaching the Sweet 16, but the achievement does add $150,000 to his salary, which has a base pay of $7 million, for next season.

Contract information for Duke’s Jon Scheyer and BYU’s Kevin Young is not publicly available since those are private institutions, but it is likely they each have similar bonus structures set up.

Executive Rewards

Coaches aren’t the only ones cashing in this March. So are many athletic directors.

Tennessee’s Danny White, the highest-paid AD in the country at $2.75 million annually, receives a bonus worth 3% of his base salary for the Volunteers reaching the Sweet 16. That’s $82,500. 

Some are still waiting for another bonus. Kentucky AD Mitch Barnhart will receive $25,000 if the Wildcats reach the Final Four.

North Carolina AD and men’s tournament selection committee chairman Bubba Cunningham, who received a $67,905.66 bonus for the Tar Heels making the men’s tournament, won’t cash any more checks for the men’s basketball team after they lost to Ole Miss in the first round. He would have received $50,000 if they made the Sweet 16. Cunningham can still pocket $35,000 if UNC’s women’s team can top West Virginia on Monday night and advance to the Sweet 16.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lane Kiffin Is at the Center of a Three-School SEC Storm

Ole Miss is expected to match the offers from LSU and Florida.

Franklin Hire First Move of Virginia Tech’s New Big-Spending Mentality

The former Penn State coach signed a five-year deal with the Hokies.

ABC, ESPN Bounce Back With Big CFB Ratings After YouTube TV Deal

Oklahoma-Alabama and Texas-Georgia drew more than 10 million viewers.

Featured Today

Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Jul 13, 2025; East Rutherford, New Jersey, USA; FIFA president Gianni Infantino and President Donald Trump carry the FIFA Club World Cup trophy during the presentation after the final of the 2025 FIFA Club World Cup at MetLife Stadium.
November 19, 2025

Trump-MBS White House Dinner Showcases Saudi Sports Influence 

Attendees included Ronaldo, Bryson DeChambeau, and the owner of the 76ers.
NCAA
November 21, 2025

Schools Vote Against Rule Allowing College Athletes to Bet on Pro Sports

The NCAA initiated a review process for the rule approved in October.
exclusive
November 22, 2025

Schools Consider Not Signing House v. NCAA Enforcement Memo

Texas Tech’s general counsel has advised the school not to sign.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Oct 11, 2025; Los Angeles, California, USA; USC Trojans wide receiver Makai Lemon (6) takes the ball on a kickoff return in the second half against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum
November 20, 2025

UC Investments Head: ‘Do a Little Prayer’ for Our Big Ten Deal

He confirmed “there is no deal on the table” currently.
Nov 15, 2025; Annapolis, Maryland, USA; South Florida Bulls quarterback Byrum Brown (17) scrambles through the Navy Midshipmen defense during the second half at Navy-Marine Corps Memorial Stadium. Navy Midshipmen defeated South Florida Bulls 41-28.
November 19, 2025

The Battle for College Football Playoff Relevance in the Group of 6

Seeding and revenue distribution is getting harder for non-power conferences.
November 18, 2025

Alexis Ohanian Is Big NIL Donor to Virginia Women’s Basketball

Virginia hasn’t made the NCAA women’s tournament since 2018.
November 18, 2025

From LSU to UNC, Politicians Are Pushing Into CFB Coaching Decisions

Lawmakers include Louisiana Gov. Jeff Landry and North Carolina Sen. Thom Tillis.