... ...
Friday, September 18, 2026

Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms

  • It was the Heisman Trophy Trust that decided to give the USC star his trophy back.
  • The NCAA has not commented on the move and is still being sued by Bush.
Kirby Lee/Image of Sport-USA TODAY Sports

News of Reggie Bush getting his Heisman Trophy back Wednesday was widely celebrated across social media and sports talk shows alike. And it’s not surprising, given the general public sentiment toward college sports these days: Why should one of the greatest college football players this century continue to be exiled for taking a reported $300,000 in benefits nearly two decades ago, while today’s top stars get millions in name, image, and likeness deals for simply choosing to play at a new school?

As of Wednesday afternoon, the NCAA has stayed quiet on the matter, and it’s unclear what this move means beyond Bush and USC getting their hardware back and the retired athlete being able to take part in official ceremonies in the future. 

We asked Front Office Sports college sports reporter Amanda Christovich what she thinks it means: “The Heisman Trust’s decision to give Bush his trophy back does not represent a change of heart for the NCAA,” she says. “The Heisman Trust has previously said that it would be willing to give Bush his trophy back if the governing body reversed its own infractions decision deeming him ineligible, and deeming his records uncountable. But on Wednesday, the trust appears to have gone ahead with the decision without the NCAA’s blessing.”

What’s Next?

There are still legal matters to sort out. More from Christovich: “While the NCAA did not respond to a request for comment from FOS, a source told The Dan Patrick Show that the Heisman Trust’s decision was completely separate from the NCAA. Separately, Bush is still involved in a defamation lawsuit against the NCAA over comments made about the Heisman situation.”

Bush is the only Heisman winner to have the award retroactively taken away, so there are no similar situations for the trust and NCAA to deal with. USC welcomed Bush back to campus Wednesday, as the school’s relationship with its former player had been severely damaged due to the controversy that also saw the Trojans stripped of their 2004 BCS national championship.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 17, 2026; Orchard Park, New York, USA; Buffalo Bills wide receiver Joshua Palmer (5) runs to score a touchdown during the first half against the Detroit Lions at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images

Bills Mafia Steals the Show in $2.2B Highmark Stadium Debut

The new stadium easily transcended its league-low seating capacity.
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
September 17, 2026

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Sam Leavitt LSU
September 17, 2026

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 16, 2026

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.
September 15, 2026

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
Nov 28, 2025; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning warms up before a game against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
September 15, 2026

Arch Manning Apologizes to Holly Rowe for Joking About AI Video

Rowe says that she accepted Manning’s apology.