Wednesday, July 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms

  • It was the Heisman Trophy Trust that decided to give the USC star his trophy back.
  • The NCAA has not commented on the move and is still being sued by Bush.
Kirby Lee/Image of Sport-USA TODAY Sports

News of Reggie Bush getting his Heisman Trophy back Wednesday was widely celebrated across social media and sports talk shows alike. And it’s not surprising, given the general public sentiment toward college sports these days: Why should one of the greatest college football players this century continue to be exiled for taking a reported $300,000 in benefits nearly two decades ago, while today’s top stars get millions in name, image, and likeness deals for simply choosing to play at a new school?

As of Wednesday afternoon, the NCAA has stayed quiet on the matter, and it’s unclear what this move means beyond Bush and USC getting their hardware back and the retired athlete being able to take part in official ceremonies in the future. 

We asked Front Office Sports college sports reporter Amanda Christovich what she thinks it means: “The Heisman Trust’s decision to give Bush his trophy back does not represent a change of heart for the NCAA,” she says. “The Heisman Trust has previously said that it would be willing to give Bush his trophy back if the governing body reversed its own infractions decision deeming him ineligible, and deeming his records uncountable. But on Wednesday, the trust appears to have gone ahead with the decision without the NCAA’s blessing.”

What’s Next?

There are still legal matters to sort out. More from Christovich: “While the NCAA did not respond to a request for comment from FOS, a source told The Dan Patrick Show that the Heisman Trust’s decision was completely separate from the NCAA. Separately, Bush is still involved in a defamation lawsuit against the NCAA over comments made about the Heisman situation.”

Bush is the only Heisman winner to have the award retroactively taken away, so there are no similar situations for the trust and NCAA to deal with. USC welcomed Bush back to campus Wednesday, as the school’s relationship with its former player had been severely damaged due to the controversy that also saw the Trojans stripped of their 2004 BCS national championship.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels linebacker Princewill Umanmielen (1) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.

Ole Miss Sues Two Former Players Who Transferred to LSU

Both players followed their previous coach, Lane Kiffin, to Baton Rouge.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
UNC football general manager Michael Lombardi
July 27, 2026

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
July 28, 2026

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.
July 27, 2026

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.