• Loading stock data...
Sunday, February 23, 2025

Qualtrics Co-Founder Buys Utah Jazz for More Than $1.6 Billion

  • Larry Miller and his family purchased the team in 1986 for $24 million.
  • Qualtrics, a longtime Jazz sponsor, was acquired for a reported $8 billion in 2018.
utah jazz
Russell Isabella-USA TODAY Sports

Ryan Smith, CEO and co-founder of software company Qualtrics, is buying the NBA’s Utah Jazz. The deal for a majority share of the team is reportedly worth more than $1.6 billion.

The sale includes Vivint Smart Home Arena — the Jazz’s home court — the G League’s Salt Lake City Stars and the Triple-A PCL Salt Lake Bees.

The late Larry Miller and his family had owned the team since 1986, when he purchased it for $24 million. Under the Miller family, the team had 16 50-win seasons, won nine division titles and two Western Conference championships. 

“I have known Ryan for several years and admire the values by which he and his wife Ashley live their lives,” Gail Miller, owner and chair of the Larry H. Miller Group of Companies, said in an announcement. “They have such love for and a connection to Utah and this team. Because of our friendship and several high-level conversations over the years, Ryan recently approached our organization to inquire about the possibility of purchasing the Utah Jazz and some of our other sports and entertainment properties.”

“After much soul searching, lengthy discussions and extensive evaluations of our long-term goals, my family and I decided this was the right time to pass our responsibility and cherished stewardship of 35 years to Ryan and Ashley, who share our values and are committed to keeping the team in Utah. We have every confidence they will continue the work we have undertaken and move the team to the next level,” Miller added. “Our family remains invested in the success of the Utah Jazz and these businesses, and we will retain a minority interest.”

The NBA Board of Governors still has to formally approve the sale. Assuming the sale is approved, Smith will become governor of the Jazz and its affiliates; LHM Group CEO Steve Starks will be an advisor.

The Provo, Utah-based Qualtrics has been a longtime sponsor of the team, and is signed on to be its jersey patch sponsor through 2023 — but donated the patch to cancer research fundraising organization 5 For The Fight. The patch has reportedly raised over $25 million.

Qualtrics was acquired by SAP in 2018 for a reported $8 billion as it was said to be considering an IPO, but in July, SAP announced plans to now take it public anyway.

Forbes ranked the Jazz as the NBA’s 21st most-valuable franchise, worth $1.55 billion, in February. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jersey Victor Wembanyama Gave to Child Sells for $73K

Wembanyama went viral with a young fan after swapping jerseys in December.
Jan 17, 2025; San Antonio, Texas, USA; San Antonio Spurs center Victor Wembanyama (1) dribbles past Memphis Grizzlies forward Santi Aldama (7) in the second half at Frost Bank Center.

Fanatics Pays Out and Refunds Wembanyama Bets After Injury Ends Season

Fanatics applied its Fair Play rule to bets related to Wembanyama winning awards.
Malika Andrews
exclusive

ESPN NBA Stars Malika Andrews and Brian Windhorst Are Looming Free Agents

ESPN has major decisions to make this offseason with NBC and Amazon looming.
Feb 20, 2025; Indianapolis, Indiana, USA; Memphis Grizzlies forward Jaren Jackson Jr. (13) dribbles the ball while Indiana Pacers center Thomas Bryant (3) defends in the first half at Gainbridge Fieldhouse.

How Wembanyama’s Injury Could Lead to the NBA’s Richest Contract

Jaren Jackson Jr. won the Defensive Player of the Year Award in 2023.

Featured Today

Dec 31, 2024; Durham, North Carolina, USA; Virginia Tech Hokies forward Tobi Lawal (1) and Duke Blue Devils center Khaman Maluach (9) battle for the opening tip during the first half at Cameron Indoor Stadium.

House v. NCAA Settlement Creates Potential Crisis for International Athletes

Revenue-sharing payments could violate international student visa laws.
Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena
February 21, 2025

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Jul 30, 2022; Pasadena California, USA; Juventus forward forward Dusan Vlahovic (9) and Real Madrid forward Vinicius Jose Paixao (20) battle for the ball in the first half during an international friendly at the Rose Bowl.
February 14, 2025

‘Make Juventus Great Again’: Crypto Firm Tether Buys Stake in Soccer Club

Tether is just one of many crypto firms making sports investments.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
exclusive
December 5, 2024

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.