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    YouTube Survives First NFL Sunday

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    LAST UPDATED September 11, 2023 | 06:59 am— PUBLISHED September 11, 2023 | 03:41 am
    • YouTube TV is broadcasting NFL Sunday Ticket for the first time this year.
    • The media rights deal is reportedly worth $2 billion annually for seven seasons.
    College students can buy Sunday Ticket for $109, a decrease from DirectTV’s $120 student package from last season.
    Kirby Lee-USA TODAY Sports

    YouTube made it through its first Sunday broadcasting ‘NFL Sunday Ticket’ without any major hiccups. Now it looks toward the long-term question of how many viewers and subscribers it can attract, as Google and Amazon spearhead the NFL’s streaming future.

    Plus, we hear from former Heisman Trophy winner and NFL star Ricky Williams on running back pay, the effects of NIL, and what he’s watching for this NFL season.

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