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Saturday, May 18, 2024

Why Amazon Could Be the Local Sports Broadcaster of the Future

  • Amazon is planning to invest in Diamond Sports Group, giving the struggling regional sports network provider a much-needed lifeline.
  • MLB, the NHL, and NBA will now have to decide how to work with Amazon going forward — potentially bringing games to Amazon Prime Video.
Nick King — Lansing State Journal

Amazon is buying into regional sports network provider Diamond Sports Group in a deal that will see the tech giant broadcasting local games. The deal represents a lifeline for Diamond, which remains in bankruptcy proceedings. MLB, the NHL, and NBA will now have to decide how to work with Amazon going forward. However, much remains to be determined as a complicated bundle of deals remain in court proceedings.

Plus, as a league still introducing itself to much of its own country, Major League Soccer has room to experiment in a way that other, more established leagues don’t. MLS executive Chris Schlosser joins the show to discuss how MLS and Apple are innovating when it comes to the sports fan’s experience.

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