The people have spoken—with their remotes. Iowa’s Elite Eight win over LSU in the women’s college basketball tournament captured 12.3 million viewers for ESPN, the most for a women’s game broadcast in the U.S. We dig into what those numbers could do for future broadcasts of the sport—starting with this weekend’s final—and why ‘Sunday Night Baseball’ may not stay long in its time slot.
Plus, skateboarding will be back at the Olympics in Paris this summer. Can the sport maintain its renegade spirit while the biggest stars are collaborating with global brands?
