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Monday, May 20, 2024

The NIL Machine Behind DJ Burns’s Magical Tournament Run

  • NC State, once on the verge of missing the NIT, has fought their way to a Final Four matchup against Purdue.
  • DJ Burns, NC State's darling of the tournament, has made deals with Adidas, CVS, TurboTax, and more.
Mar 29, 2024; Dallas, TX, USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) is introduced before the semifinals of the South Regional of the 2024 NCAA Tournament against the Marquette Golden Eagles at American Airlines Center.
Kevin Jairaj-USA TODAY Sports

Not long ago, NC State looked to be NIT-bound at best. Now the Wolfpack are in the Final Four, and their star big man, DJ Burns, has been cooking on and off the court, making deals with Adidas, CVS, and TurboTax, among others. We take a look at the often-chaotic world of March Madness deal-making, while peeking ahead at what will likely be record audience numbers for the women’s Final Four, despite NCAA management disasters.

Plus, it’s another big weekend for NASCAR races. Driver and broadcaster Parker Kligerman joins the show to discuss the sport’s new $7 billion media-rights deal, its place in U.S. culture, and why Amazon is now part of NASCAR’s broadcasting pit crew.

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