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    Front Office Sports Today

    Taylor Swift Takes NFL to New Heights

    • Taylor Swift appeared at the Kansas City Chiefs game Sunday after weeks of rumors that she is dating tight end Travis Kelce.
    • The appearance has had its value — skyrocketing viewership for the game amongst women.
    By
    Sep 27, 2023 | 03:50 am
    UPDATED Sep 27, 2023 | 09:20 am
    Denny Medley-USA TODAY Sports

    Just when you thought the NFL couldn’t get any bigger, pop star Taylor Swift and her rumored relationship with the Kansas City Chiefs’ Travis Kelce has brought in a new, more female-heavy audience.

    Plus, executive director of sports law and business at Villanova, Andrew Brandt, joins to discuss private equity and sovereign wealth fund money potentially entering the NFL, the league’s grievance against the NFLPA, what ails the New York Jets and what to expect from this year’s trade deadline.

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