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Tuesday, April 16, 2024
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Shaq, Angel Reese Are Making Reebok Cool Again

  • In his first week as president of basketball at Reebok, Shaquille O'Neal signed the brand's first NIL deal with LSU's Angel Reese.
  • Reebok brought on Shaq, along with Allen Iverson and Reese, as a sign that they are rejuvenating their brand.
Kirby Lee-USA TODAY Sports

Shaquille O’Neal is Reebok’s new president of basketball and he wasted little time in inking his first signature star: LSU’s Angel Reese. The move provides an early sign of how Shaq and vice president Allen Iverson are positioning the brand as it seeks to rebuild its stature.

Plus, Howard University basketball coach Kenny Blakeney joins to discuss the school’s return to the NCAA tournament, its 20-year commitment from Jordan Brand, and how it is evolving in the era of NIL and a more active transfer portal.

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