• Loading stock data...
Sunday, November 3, 2024
The Best Employers in Sports survey is open through Nov. 6 Learn More
exclusive
Podcast

Caitlin Clark Joins Mahomes, Paul at State Farm

  • Eddie Olcyzk joins to talk through the growth and expansion of the NHL ahead of the 2023-24 season.
  • State Farm announces a new deal with a big-name athlete.
State Farm

Caitlin Clark is joining Patrick Mahomes and Chris Paul as signature athletes working with State Farm.

The insurance company has aligned itself with sports, featuring Mahomes and Paul in commercials, and placing ads in locker rooms, even when when recognizable athletes are not involved. Clark adds a woman and State Farm’s first collegiate athlete to its long-term roster.

State Farm CMO Kristyn Cook joined Front Office Sports Today to make the announcement.

“When you think about the past season, the anticipation around the next season coming up, she was a major driver … of the excitement around women’s basketball and women’s sports at large,” said Cook.

Clark’s Iowa Hawkeyes made it to the NCAA finals, making a name for herself and stoking a rivalry with LSU’s Angel Reese along the way. The final drew 9.9 million viewers on ABC, setting a record for an NCAA women’s basketball game.

“We invest in sports in particular,” said Cook. “We want to reach large, engaged audiences. … We’re seeing an inflection point with women’s sports in particular and we just thought it was the right time for us.”

Later in the episode, retired NHL player and veteran broadcaster Eddie Olczyk joins the show to discuss the state of the league amid signs of growth, including a rising salary cap and talk of expansion.

Listen above using the player or on your favorite podcast app.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everyone Wants In on the WNBA Expansion Gold Rush

There are 10 to 12 cities interested in a WNBA expansion team.
Oct 18, 2024; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) works around New York Liberty forward Breanna Stewart (30) during the first half of game four of the 2024 WNBA Finals at Target Center.

Unrivaled Expands While Keeping Seat Warm for Caitlin Clark

The women’s basketball league is adding six roster spots to bring the total to 36.

Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales

The premium collection made up 80% of all NHL merch sales.
podcast thumbnail mobile
Front Office Sports Today

First-Ever 12-Team CFP Takes Shape

0:00

Featured Today

Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
Oct 19, 2024; Gainesville, Florida, USA; Florida Gators quarterback DJ Lagway (2) shakes hands while entering the locker room after a game against the Kentucky Wildcats at Ben Hill Griffin Stadium.
October 28, 2024

NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos

Athletic departments nationwide are hiring for what’s become their most important position.

How the Chiefs Are Prepping for Year 2 of Taylor Swift Mania

The pop star is expected to attend more games this season.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive
December 9, 2022

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.