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    Podcast

    Ice Cube’s Olympic Callout; Inside IMG Media

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    LAST UPDATED August 06, 2024 | 10:59 am— PUBLISHED August 05, 2024 | 03:24 am
    • The IOC brought back 3×3 basketball in this year’s Olympic Games for the second time.
    • Ice Cube says he can form a better 3-on-3 basketball team after Team USA’s disappointing performance.
    Aric Becker-USA TODAY Sports

    The International Olympic Committee brought back 3×3 basketball for just the second time, with the United States having a disappointing performance from both the men’s and women’s teams. Ice Cube, founder of the Big3 basketball league, discusses why he thinks he can form a better 3-on-3 basketball team than Team USA.

    Plus, Adam Kelly, IMG media president, spoke with Owen Poindexter about the rapid evolution of media-rights deals, and how IMG continues to position itself ahead of that curve.

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