• Loading stock data...
Tuesday, May 21, 2024

How Red Bull Laps the F1 Competition and Builds the Brand

  • Red Bull has an ever-growing presence in the sports world with five soccer teams and a dominant F1 team.
  • Red Bull commercial director Nick Stocker discusses how the brand has parlayed sports wins into profit gains.
Gary A. Vasquez-USA TODAY Sports

Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend’s Miami Grand Prix will again reveal, and also owns five soccer teams around the globe. Red Bull commercial director Nick Stocker joins the show to discuss how the team has parlayed wins on the grid into profits off of it.

Plus, Illinois Gov. J.B. Pritzker’s office called the Chicago Bears’ initial ask for public funds a “non-starter” and the Seattle Mariners added to their ownership group.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.

Top 10 Highest-Paid Formula One Drivers for 2024

Red Bull Racing’s Max Verstappen tops the list with $70 million.
Max Verstappen. Christian Horner

Formula One Is Back After a Particularly Spicy Offseason

Formula One begins its 2024 season with Saturday’s Bahrain Grand Prix.
Lewis Hamilton

Lewis Hamilton Stuns F1 With Shift to Ferrari Team

Ferrari stock rises more than 12%, fueled in part by news of legendary driver’s arrival.
podcast thumbnail mobile
Front Office Sports Today

Bare Knuckle Fighting Comes Out of the Shadows

0:00

Featured Today

exclusive

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.
July 7, 2020

Office Hours: Isaac Rochell, Founder, Local Human

On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human.