• Loading stock data...
Monday, May 20, 2024

Brady, Strahan Bring NFL Approach to Media Venture

  • Tom Brady, along with Michael Strahan and Gotham Chopra, launched Religion of Sports in 2016.
  • Religion of Sports focuses on telling the stories of how sports impact humanity.
Tom Brady wearing sunglasses.
Scott Taetsch-USA TODAY Sports

One of the biggest pieces of Tom Brady’s and Michael Strahan’s post-retirement legacies is Religion of Sports, the production company they co-founded with Gotham Chopra.

Founded in 2016, Religion of Sports rode the early wave of sports documentaries and docuseries, winning five Sports Emmys for projects such as the Brady-focused “Man in the Arena” and “Greatness Code,” which examines how elite athletes reach the highest levels of performance.

Religion of Sports CEO Ameeth Sankaran joined Front Office Sports Today to discuss the ethos of the company and its founders, as well as a major deal with Fox Sports announced this week.

Listen to the full episode above and see excerpts below.

Ameeth Sankaran the growth of the sports documentary market: 

“If we look at our early … projections of this market, it’s been much faster — two-to-three times than we had originally projected just for unscripted programming in sports.”

On what separates Religion of Sports’ content:

“The big distinction, at least from our perspective … would be the peak-performance angle: Tom Brady or Strahan, if you use our co-founders, or so many others who’ve been profiles. Steph Curry has a new doc coming, Conor McGregor, we just worked on, but you have all these athletes who on their dimensions have excelled in — forget about the top 1% — the 0.0001% in terms of performance.”

On how Tom Brady and Michael Strahan have shaped Religion of Sports:

“Tom’s message always from the beginning has been “premium, premium, premium.” The same thing [Brady and Strahan] strive for on the field, they strive for in business, which is just push. How do we continue to get better, be better and be bigger, but lean into what we think we do best, which is creativity and quality storytelling?”

On Religion of Sports’ new deal with Fox Sports:

“We’re just announcing that Religion of Sports is partnering with Fox Sports Films to produce new original films with an insider perspective on several athletes. … It will have the same DNA [as Religion of Sports’ other projects] of why sports matter, but with different formats.”

Related Stories

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Championship Drama Nearly Delivers a Major Boost to LIV Golf

Xander Schauffele takes home $3.3 million for his victory.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.

Chaos at the PGA Championship: Here’s What We Know

The No. 1 golfer in the world nearly didn’t make it to Valhalla Golf Club.

World’s Best Golfer Arrested Attempting to Enter PGA Championship

Scottie Scheffler was arrested and released by Louisville police Friday morning.
podcast thumbnail mobile
Front Office Sports Today

Bare Knuckle Fighting Comes Out of the Shadows

0:00

Featured Today

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.
Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.
May 11, 2024

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.
July 7, 2020

Office Hours: Isaac Rochell, Founder, Local Human

On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human.