Monday, July 13, 2026

#NuggsForCarter Goes NASCAR

McDowell’s Chevrolet SS will feature WRL and K-Love as its primary sponsors, per usual with the supporting hashtag for the Food City 500 on Monday at 1 p.m.

Image via @LFR95

Reno, Nevada high school student Carter Wilkerson struck Twitter gold in recent weeks. His fame has now made it into NASCAR.

Wilkerson began as a high schooler with about 150 followers, but after his tweet to Wendy’s asking for a year’s supply of nuggets he is a celebrity with over 92k followers.

Wilkerson asked how many retweets would be needed for a year’s supply of chicken nuggets, to which Wendy’s replied “18 million.” As of now, Wilkerson has 3.26 million retweets and has made an appearance on the Ellen Degeneres show.

This out-pour caught the attention of Concord, NC based NASCAR team Leavine Family Racing. LFR’s Michael McDowell will sport the #NuggsForCarter hashtag on the rear bumper — for free. Free sponsorship is not typically in NASCAR’s vocabulary, but McDowell and the № 95 team just wanted to help him out.

https://frontofficesports.com/nascar-uses-dash4cash-to-help-spike-interest-in-xfinity-series-f20be689293b

“It all started out just for fun. I just really wanted some chicken nuggets,” said Wilkerson. “Now, we’ve raised more than $100,000 for charity and it just keeps growing.”

The charity donation comes from Wendy’s promise to donate $100,000 to the Dave Thomas Foundation for Adoption if he surpassed 3.2 million retweets — he did.

Wilkerson is closing in on Ellen DeGeneres’s most retweeted tweet ever at 3.41 million; something they jokingly discussed could not happen.

McDowell’s Chevrolet SS will feature WRL and K-Love as its primary sponsors, per usual with the supporting hashtag for the Food City 500 on Monday at 1 p.m.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Feb 11, 2026; Daytona Beach, Florida, USA; NASCAR Cup Series driver Jimmie Johnson (84) during qualifying for the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mike Dinovo-Imagn Images
Exclusive

Jimmie Johnson Joining TNT as NASCAR Analyst

Johnson will make his TNT debut on June 28.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Lasik Is Trolling Refs and Offering Them Free Eye Surgery

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Pulls Out of Super Bowl Ad Amid Fire Backlash

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
Exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto Purse

Two golfers from each tour will face off in Las Vegas.