• Loading stock data...
Friday, July 25, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

#NuggsForCarter Goes NASCAR

McDowell’s Chevrolet SS will feature WRL and K-Love as its primary sponsors, per usual with the supporting hashtag for the Food City 500 on Monday at 1 p.m.

Image via @LFR95

Reno, Nevada high school student Carter Wilkerson struck Twitter gold in recent weeks. His fame has now made it into NASCAR.

Wilkerson began as a high schooler with about 150 followers, but after his tweet to Wendy’s asking for a year’s supply of nuggets he is a celebrity with over 92k followers.

Wilkerson asked how many retweets would be needed for a year’s supply of chicken nuggets, to which Wendy’s replied “18 million.” As of now, Wilkerson has 3.26 million retweets and has made an appearance on the Ellen Degeneres show.

This out-pour caught the attention of Concord, NC based NASCAR team Leavine Family Racing. LFR’s Michael McDowell will sport the #NuggsForCarter hashtag on the rear bumper — for free. Free sponsorship is not typically in NASCAR’s vocabulary, but McDowell and the № 95 team just wanted to help him out.

https://frontofficesports.com/nascar-uses-dash4cash-to-help-spike-interest-in-xfinity-series-f20be689293b

“It all started out just for fun. I just really wanted some chicken nuggets,” said Wilkerson. “Now, we’ve raised more than $100,000 for charity and it just keeps growing.”

The charity donation comes from Wendy’s promise to donate $100,000 to the Dave Thomas Foundation for Adoption if he surpassed 3.2 million retweets — he did.

Wilkerson is closing in on Ellen DeGeneres’s most retweeted tweet ever at 3.41 million; something they jokingly discussed could not happen.

McDowell’s Chevrolet SS will feature WRL and K-Love as its primary sponsors, per usual with the supporting hashtag for the Food City 500 on Monday at 1 p.m.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michael Jordan’s NASCAR Team Loses Another Legal Battle

23XI Racing has lost its Cup Series charter status for the time being.
Aura farming tiktoks

The ‘Aura Farming’ Boat Dance Taking Over the Sports World

An unlikely viral boat dance has ignited the sports world.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Amazon NASCAR Ratings Down 17%, but Skew Younger

Prime Video averaged 2.16 million per race during its five-event stretch.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.