• Loading stock data...
Tuesday, July 23, 2024
Join us this September for Tuned In Request to Attend

NIL Marketplaces Could Be Key For Athletes In Year 2

  • Opendorse is launching 75 marketplaces with schools that will help athletes connect with fans and brands for deals.
  • It’s an expansion of a six-school pilot program that saw major opportunity growth.
Matt Krohn-USA TODAY Sports

Boosters, alumni, and donors have founded — and funded — name, image, and likeness collectives for schools nationwide.

But there’s another structure that is set up for athletes to capitalize on local interest: NIL marketplaces. 

On Tuesday, Opendorse announced it would be investing heavily in this model — by launching 75 marketplaces specific to schools which help connect athletes and those who want to sponsor them — including fans.

The program will include a wide range of programs, from Power 5 schools like Arizona State and HBCUs like Jackson State to basketball-centric powerhouses like UConn.

Opendorse’s launch is an expansion of a pilot NIL marketplace program it started with six schools. After one month, opportunities grew 193%, the company found.

Opendorse isn’t the only NIL company investing in the marketplace model. 

Last year, MarketPryce launched a similar model with the University of Florida.

INFLCR has a  product called INFLCR+ Local Exchange, which provides a portal for connecting with a particular school’s athletes.

“Fans, donors and local brands badly want to support NIL initiatives — but most don’t know where to even start,” Opendorse CEO Blake Lawrence said in a statement. “Schools that mobilize their alumni and local markets to support student-athletes will become leaders in year-two of NIL.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

A Year Into Josh Harris Era, Commanders Unable to Fully Break From Past

It’s been one year since Dan Snyder sold the Washington Commanders.
podcast thumbnail mobile
Front Office Sports Today

WNBA ASG, Paris Olympics Continue Rise of Women’s Basketball

0:00

Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.

ACC Commissioner: FSU, Clemson Lawsuits ‘Incredibly Harmful’

Jim Phillips laid into FSU and Clemson during football media days.
July 9, 2024

Big 12’s New Era Kicks Off: Expansion, Private Equity, and Global Ambitions

The new 16-team conference is holding media days in Las Vegas.
July 10, 2024

Pac-12 Media Days Evolve Into a Cocktail Party at the Bellagio

The two-team ‘zombie conference’ is still hosting a football media day.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 9, 2024

Arch Manning Will Be in EA’s ‘College Football 25’ After All

The NCAA’s most famous backup had previously opted out.
July 8, 2024

Dan Hurley Finally Has New UConn Deal After Dramatic Offseason

Hurley is now the second-highest-paid coach in college basketball. 
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
July 2, 2024

Navigating College Football’s 2024 Realignment Landscape: What’s Next?

Conferences are officially adding schools this summer.