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American sportsbooks are the latest destination to watch NFL games — furthering the bond between sports betting and live media rights.
“Sunday Night Football” — a 54-19 blowout win for the Dallas Cowboys over the Indianapolis Colts — was livestreamed on the Caesars Sportsbook app via its “Watch & Bet” feature. It is believed to be the first of its kind in the U.S.
Caesars collaborated with Genius Sports — an official NFL partner, and exclusive distributor of official NFL data and live video streams to sportsbooks — to make the new augmented live stream happen.
- Users of the Caesars app are able to place in-game wagers alongside live low-latency NFL video streams as part of “Watch & Bet.”
- Caesars is utilizing official NFL league and team marks to help promote live premium content.
- Sunday’s game is the first of five to appear in the app this season, per ESPN.
“Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL livestreaming isn’t something we take lightly,” said Eric Hession, president of Caesars Digital .
Getting Comfortable
Livestreaming on a sportsbook app is just another sign of the NFL’s growing comfort with the emerging sports betting industry.
In June, the league appointed its first-ever vice president and general manager of sports betting.
Through three quarters, the American sports betting industry has already set a yearly revenue record ($4.78 billion).
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