Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

NFL Appoints First VP, GM of Sports Betting

  • David Highhill will insulate the game’s integrity from potential gambling-related issues, among other responsibilities.
  • He was previously the league's VP of strategy and analytics.
Kirby Lee-USA TODAY Sports
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

After a tentative start, the NFL has fully embraced legalized sports betting — and now has an executive to oversee it.

David Highhill — previously the league’s VP of strategy and analytics — has been named the NFL’s first vice president and general manager of sports betting.

Highhill will be responsible for insulating the game’s integrity from potential gambling-related issues, building the league’s betting brand, increasing the value of the NFL’s data and intellectual property, and increasing fan engagement, per ESPN.

Though it was initially hesitant to enter the sports betting space, the league has begun leaning into the emerging market over the last year. Showing sportsbook ads during its broadcasts for the first time during the 2021 season led to a big boost in ad revenue.

“It’s a growing market, it’s grown a lot in the last three or four seasons,” said Highhill. “What’s ahead is the exciting part of the opportunity.”

However, the NFL is stopping short of taking bets themselves.

“We’re going to focus on serving fans and the games rather than becoming a sportsbook,” Highhill said.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

A Chicago Bears helmet.

Arlington Heights Looks To Break Stadium Logjam With Bears

Village board cites striking Bears deal as its top priority

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
Cincinnati Bengals quarterback Joe Burrow throws a pass in the first quarter of the NFL game between the Cincinnati Bengals and Los Angeles Rams at Paycor Stadium.

NFL Fans Can Now Bet On Games While Streaming

BetVision will allow users to bet while watching NFL games.

Commanders Still Face Legal Fight Over Former Name

Team, owner accused by non-profit of defamatory conduct
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)

0:00
0:00

Featured Today

First Take vs. FS1

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
Rob-Manfred-MLB
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Boston Unity formally announces its successful NWSL expansion bid with a media and community event alongside Mayor Wu and other dignitaries at City Hall Plaza in Boston, Massachusetts.

Brad Stevens, Wife Invest In Boston’s Expansion NWSL Franchise

“It’s cool to be on that ground floor,” Stevens said.
September 11, 2023

Josh Harris Was Commanders’ Only Option Despite ‘Really Complicated Deal’

Harris told FOS he was the only real option left as owner.
Spain's women's national soccer team says it will not play matches until federation president Rubiales is removed.
September 10, 2023

Spanish Federation President Resigns In Wake Of WWC Scandal

Embattled executive shifts course, but remains insistent of his innocence
Los Angeles Angels owner Arte Moreno (right) and outfielder Mike Trout
September 1, 2023

Former Marlins Exec Predicts MLB Team Sales Amid Media Rights Uncertainty

David Samson believes the Orioles, Angels, and Nationals could be sold soon.
August 10, 2023

49ers CEO Accused Of Insider Trading Amid Chegg Controversy

Shareholder lawsuits make series of financial misconduct claims
June 26, 2023

Wizards, Capitals Owner Explores Arena Options, Possible Move

Monumental Sports & Entertainment chairman Ted Leonsis is now asking big questions about the future of the 25-year-old Capital One Arena.
Neko Sparks
June 26, 2023

Senators Bidder Neko Sparks Readies for Next Chance

The entrepreneur is focused on the next team to hit the market.
exclusive
June 25, 2023

Former NOBULL Exec Explains Departure, Plans For New Company

Former NOBULL exec Todd Meleney plans to start a new company after stepping down.