• Loading stock data...
Monday, April 7, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

NFL Now Has America’s Largest Stake In Genius Sports

  • The league now controls 7.7% of the sports data and analytics firm.
  • The NFL’s current profits sit at $66 million. 
Kirby Lee-USA TODAY Sports

The NFL has become the largest American equity holder in sports data and analytics firm Genius Sports.

After 4.25 million warrants were vested last week, the league now controls 7.7% percent of Genius, according to Sportico.

Last year, the sides inked a four-year licensing deal reportedly worth up to $1 billion, with the NFL receiving 11.2 million warrants. The league’s current profits sit at $66 million. 

The data and analytics are used to drive fan engagement through media corporations and sportsbook operators.

The NFL is set to have another 2 million warrants exercised a year from now — and by 2027 can hold 22.5 million overall.

The largest shareholder in Genius is London private equity firm Apax, which controls 60 million shares.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why Sports Leagues Are Betting Big on Streaming’s Reach

The NFL is going all-in on streaming for its Christmas Day games.
Potawatomi Sportsbook patrons watch the University of Wisconsin men play UCLA on Friday, March 14, 2025. The venue is open for the first time during March Madness and is expecting to be busy over the next few weeks in Milwaukee.

All Signs Point to Trump Admin OK’ing Kalshi’s Sports Contracts

The federal government appears ready to approve Kalshi’s sports event contracts.
hard-knocks-2020

NFL Expands ‘Hard Knocks’ Pool of Teams: Who’s Eligible for 2025?

The NFL is relaxing rules surrounding its reality TV show.

Featured Today

Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.
Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.
April 5, 2025

As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth

How the Blue Devils went old-school in the transfer portal era.
Mar 1, 2025; Gainesville, Florida, USA; Florida Gators guard Walter Clayton Jr. (1) and center Olivier Rioux (32) and guard Alijah Martin (15) and forward Thomas Haugh (10) huddle after the game against the Texas A&M Aggies at Exactech Arena at the Stephen C. O'Connell Center
April 4, 2025

How Florida Built a Final Four Roster With ‘Under-Recruited’ Players

“We’ve never gotten a single player because we’re the highest bidder.”
Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose
April 3, 2025

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 24, 2025

Why Pro Athletes Are Getting First Look at Start-Up Deals: ‘Shark Tank’..

Rashaun Williams was an early investor in companies like DraftKings and Coinbase.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.