• Loading stock data...
Saturday, November 23, 2024

NBA’s Broadcast Enhancements

LeBron Kawhi
Gary A. Vasquez-USA TODAY Sports

With the NBA aiming for a pre-Christmas start to its next season, the league will look to amp up its broadcasts. Virtual signage, holograms and virtual reality are just some of the offerings the league will look to enhance, bolstering revenue streams even after fans return to games.

As COVID-19 cases rise, hopes of having fans back in the stands for the start of the season seem to be on the back burner. Pandemic or not, however, “99% of fans never step foot into an NBA arena,” representing the long-term importance of an exciting at-home experience. 

Additionally, a December start will allow for prime broadcast dates — like Christmas Day — for NBA partners ESPN and Turner. The shortened season will also conclude prior to the start of the Summer Olympics, allowing select players the ability to compete with USA Basketball.

New 2020-21 Season Plans: 

  • 72-game season
  • Play-in tournament 
  • Potentially no All-Star Game
  • Oct. 30 deadline for CBA modifications
  • Financial allowances to help make up for loss of fan revenue on game days — up to 40% of league revenues
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Fever guard Caitlin Clark (22) smiles while answering a question Tuesday, Sept. 17, 2024, after an Indiana Fever practice at Gainbridge Fieldhouse in Indianapolis.

Caitlin Clark a ‘Vital’ Part of Cincinnati NWSL Bid As League Expands

The WNBA superstar has joined an NWSL expansion bid in Cincinnati.
Hosts of Inside the NBA on TNT
exclusive

ESPN Discussing Alt-Cast Ideas for Charles Barkley, ‘Inside the NBA’

TNT retains complete creative control of the show when it airs on ESPN.
Sep 25, 2024; Uncasville, Connecticut, USA; Indiana Fever guard Caitlin Clark (22) reacts during the first half against the Connecticut Sun during game two of the first round of the 2024 WNBA Playoffs at Mohegan Sun Arena.

Caitlin Clark Has Told Unrivaled She Won’t Play in Inaugural Season

Clark has definitively told Unrivaled that she won’t be playing this year.
A photo of Around the Horn's set

‘Around the Horn’ to End 23-Year ESPN Run in 2025

ESPN had reportedly been thinking of canceling the show since the summer.
podcast thumbnail mobile
Front Office Sports Today

How Conference Expansion Has Changed College Football

0:00

Featured Today

Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:

The Washington Spirit’s Business Makeover Carried Them to the Finals

The team’s return to the NWSL championship looks a lot different from 2021.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 21, 2024

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.