• Loading stock data...
Wednesday, January 15, 2025

MLB TV Off to Record Start

  • Baseball is back and the league’s streaming service, MLB TV, has knocked it out of the park.
  • More than 1.34 billion minutes of live games have been watched on the platform.
Major League Baseball TV start season fast in 2021.
Brad Penner-USA TODAY Sports/Design: Alex Brooks

Major League Baseball is back in full swing — and its official streaming service MLB TV is knocking it out of the park

Thanks to a season start with lots of no-hitters and games that feel like October, MLB TV is experiencing significant audience growth. 

More than 1.34 billion minutes of live games were watched on MLB TV from Opening Day through April 18, a 12% uptick from the same period last season and 43% compared to 2019, according to Major League Baseball.

Total games watched on MLB TV is up 22% compared to last season and 35% compared to 2019.

An extra-innings game between the Blue Jays and Yankees on Opening Day ended up being the most-watched game in MLB TV history. 

ESPN is also reaping the benefits. Through the first two weeks of the season, the network’s weekly “Sunday Night Baseball” broadcast experienced a 33% increase in viewership compared to the 2020 full-season average. 

Perhaps best of all? Fans are back in the stands. 

Through the first three weekends, more than 2.2 million fans made a trip to the ballpark.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 17, 2024; Arlington, Texas, USA; A general view of the ballpark in the fifth inning of the game between the Los Angeles Angels and the Texas Rangers at Globe Life Field.

Texas Twist: Rangers Will Stream Games for $100, TV Deal Still in..

The MLB club aligns with the upstart streaming service.

Sasaki Sweepstakes Heat Up: Blue Jays, Dodgers, Padres Lead Race

The star Japanese pitcher will soon sign with an MLB club.
Apr 7, 2022; Atlanta, Georgia, USA; A general view of fans outside of Truist Park before the game on Opening Day between the Atlanta Braves and Cincinnati Reds.

Philly Rips Page From Rival Playbook With Sports Complex Revamp

Philadelphia’s mayor frequently touts the influential Braves development.

Don’t Call It a Comeback, but Reds Have Returned to RSN

The regional sports network operator reaches another revised MLB club rights agreement.

Featured Today

Showboats’ Daewood Davis (2) celebrates after scoring a touchdown during the UFL game between the San Antonio Brahmas and Memphis Showboats in Simmons Liberty Bank Stadium in Simmons Bank Liberty Stadium in Memphis, Tenn., on Saturday, April 6, 2024.

The UFL Is Primed for Success—If It Can Resist Its Impulse for..

The spring football league must buck temptation if it wants to succeed.
Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August
January 13, 2025

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.
Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
January 11, 2025

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.

NFL TV Ratings Down in Lopsided First Round; Cowboys Absence Felt

Five of six wild-card games are down or flat from a year ago.
Nov 26, 2024; Phoenix, Arizona, USA; NBA on TNT television analyst Reggie Miller (left) and Kevin Harlan during the Los Angeles Lakers against the Phoenix Suns during an NBA Cup game at Footprint Center.
January 14, 2025

Kevin Harlan Nearing Deal to Join Amazon NBA Coverage

The announcer is in talks to join Ian Eagle on Prime Video.
January 15, 2025

LeBron James Admits NFL ‘Kicked Our Ass’ on Christmas Day

The NBA has played on Christmas every year since 1947.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
January 14, 2025

DirecTV Launches MySports Package, Expands on Failed Venu Sports

DirecTV’s MySports package expands on Venu Sports but skips key players.
"The Miz” jumps off the top rope during the Intercontinental Title Match with “The Ring General” Gunther at "WWE Monday Night Raw" at Wells Fargo Arena in Des Moines.
January 14, 2025

WWE Plots NBC Primetime Special Against Competitor AEW’s Summer Pay-Per-View

AEW was launched by Tony Khan, the son of Jaguars owner Shad Khan.
Packers fans watch as the 49ers celebrate one of their touchdowns on a giant TV screen at Mecca Sports Bar and Grill on Jan. 19, 2020.
January 13, 2025

Venu Sports Is Dead, but Its Skinny Bundle Blueprint Powers On

The discontinued streaming service will reach the market in a different way.
A Fox Sports camera broadcasts during the NCAA football game between the Ohio State Buckeyes and the Indiana Hoosiers at Ohio Stadium in Columbus on Monday, Nov. 25, 2024. Ohio State won 38-15.
January 13, 2025

Fox Sports Lawsuit Complicates Network’s Super Bowl Plans

Fox should “cut a deal” to settle toxic workplace lawsuit, says a crisis PR expert.