Thursday, October 15, 2026

Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

Want more content like this? Subscribe to our daily newsletter!

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
podcast thumbnail mobile
Front Office Sports Today

10/15/26 – Blake Griffin on Clippers Fine, Buck-Aikman Booth Tension, Elle Duncan’s ‘Toxic’ WNBA Warning

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.

Kirk Herbstreit’s Dog Gets His Own Line of Merchandise

Peter Fan Club says it has notched thousands of orders.
August 28, 2026

Why Is Nike Suddenly Part of Sorority Rush Season?

They’re “campus athletes.”
September 2, 2026

Good Good CEO Steps Down Amid Callaway Driver Ad Fallout

Matt Kendrick says he didn’t see the ad before it was published.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
August 27, 2026

Good Good Golf Founder Apologizes, Says He Hopes People ‘Move On’ 

Clark was shown shoving fellow Good Good creator Alexis Miestowski.
August 23, 2026

US Open ‘Almost Doubling’ Credentials for Content Creators

Nearly 100 creators will be credentialed at this year’s US Open.
August 23, 2026

Good Good Golf Pulls Ad, Apologizes Following Backlash

Callaway, Good Good’s equipment partner, said it was “disappointed by the content.”
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”