Tuesday, March 10, 2026
    More
    Marketing

    Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

    By
    Jul 05, 2018 | 10:11 am
    UPDATED Aug 05, 2020 | 03:53 pm

    How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

    Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

    Want more content like this? Subscribe to our daily newsletter!

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Alex Eala Has Become One of the Biggest Draws in Tennis
    Eala will face Coco Gauff in the third round at Indian Wells.
    Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
    by

    The ‘Rage Room’ Is the Hottest Place in Tennis
    The idea came from a player podcast.
    by

    Mark DeRosa Is Still Baseball’s Swiss Army Knife
    DeRosa is the sport’s utility player both on the field and off.
    Nicole Silveira
    by

    The Tattoo Marking Membership in the Most Exclusive Club in Sports
    For athletes, the Olympic rings tattoo is “about everything it took.”

    Featured Today

    Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
    by

    Young Athletes Have Entered Their LinkedIn Era
    Athletes can’t play forever. Some are laying the groundwork for Act 2.
    [Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
    February 27, 2026

    The American Sports Owners Feuding Over a French Soccer Team
    John Textor is at odds with Michele Kang and investment giant Ares.
    [Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
    February 21, 2026

    Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs
    Mega conglomerates are feeding a big business machine. Fans are furious.
    Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
    February 20, 2026

    Curling Clubs Are Trying to Make Olympic Fervor Stick
    Every four years, organizations field an influx of curling-curious patrons.

    More in Marketing
    by

    How Rolex Paved the Way for Luxury’s Love Affair With Tennis
    “It’s almost impossible to think about tennis without thinking about Rolex.”
    Athlos
    May 4, 2025

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    May 12, 2025

    Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    Sponsored

    Paul Rabil: Why Owning a Team Is a 100x Bet
    Paul Rabil shares how he left an established league to build PLL.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Lasik Is Trolling Refs and Offering Them Free Eye Surgery
    Some pro officials have sprung for the offer for free corrective surgery.
    January 15, 2025

    State Farm Pulls Out of Super Bowl Ad Amid Fire Backlash
    State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    December 17, 2024

    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    exclusive
    November 27, 2024

    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto Purse
    Two golfers from each tour will face off in Las Vegas.