• Loading stock data...
Saturday, January 17, 2026
    More
    Marketing

    Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

    By
    Jul 05, 2018 | 10:11 am
    UPDATED Aug 05, 2020 | 03:53 pm

    How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

    Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

    Want more content like this? Subscribe to our daily newsletter!

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Sports Goes All In on Non-Alcoholic Drinks Boom
    Athletes, teams, and leagues are pouring money into the NA beverage category.
    May 17, 2023; Rochester, New York, USA; A bucket of TaylorMade balls are seen during a practice round of the PGA Championship golf tournament at Oak Hill Country Club.
    by

    TaylorMade Sues Callaway Over Rival’s Alleged ‘Mud Balls’ Claims
    The two companies are among the largest golf equipment manufacturers.
    Tulsa Portal House
    by

    Inside the Tulsa Portal House: ‘This Will Translate to Wins’
    The Golden Hurricane set up an over-the-top battle station for football recruiting.
    Sep 26, 2025; Bethpage, New York, USA; Team USA golfer Bryson DeChambeau plays his shot from the first tee on the first day of competition for the Ryder Cup at Bethpage Black.
    exclusive
    by

    Kalshi Tees Up First Athlete Deal With Bryson DeChambeau
    The prediction-market platform previously made a deal with the NHL’s Blackhawks.

    Featured Today

    Black Rabbit
    by

    The Netflix Star Who Makes Sure NBA Players Have Clean Towels
    How a Nets staffer landed a breakout role on “Black Rabbit.”
    January 9, 2026

    NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly
    With no dress code, impeccably dressed players are seeing big-money deals.
    January 6, 2026

    Hockey in Florida Was Once a Risk. Now It’s Thriving
    The state of Florida has become a traditional—and highly lucrative—market.
    Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
    January 4, 2026

    Why Pro Sports Team Valuations Will Keep Climbing in 2026
    Asset scarcity and increasing media-rights deals underpin soaring valuations.

    More in Marketing
    by

    How Rolex Paved the Way for Luxury’s Love Affair With Tennis
    “It’s almost impossible to think about tennis without thinking about Rolex.”
    Athlos
    May 4, 2025

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    May 12, 2025

    Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    Sponsored

    ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..
    At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Pro Refs Get Offered Free Lasik for Better Calls. Some Took It
    Some pro officials have sprung for the offer for free corrective surgery.
    January 15, 2025

    State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy
    State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    December 17, 2024

    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    exclusive
    November 27, 2024

    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..
    Two golfers from each tour will face off in Las Vegas.