Wednesday, June 17, 2026
    More
    Marketing

    Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

    By
    Jul 05, 2018 | 10:11 am
    UPDATED Aug 05, 2020 | 03:53 pm

    How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

    Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

    Want more content like this? Subscribe to our daily newsletter!

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
    by

    Two Rookies Are Rewriting Women’s Hockey Stardom
    Their platforms are a mutual boon for the PWHL and its players.
    by

    Knicks Title Celebration Sparks Arrests, Fires, and Injuries in NYC
    The Knicks clinched the 2026 NBA title on the road.
    Exclusive
    by

    Under Armour Did Not Renew WNBA Shoe Deal
    Last year, Courtney Williams wore shoes without Moolah Kicks logos.
    Ai sports slop
    by

    How Sports Became Ground Zero for AI Slop
    The category is the perfect breeding ground for AI content churn.

    Featured Today

    FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
    by

    ‘Weird Corners of the World’: How to Find a World Cup Coach
    National associations look for a winning record—and also hope for serendipity.
    June 3, 2026

    The Elite High Schools Hosting World Cup Teams
    Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
    Frances Cabral-Delaney
    May 29, 2026

    How Arsenal Fandom Went ‘Manic’
    “People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
    May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
    May 28, 2026

    ‘Tarps Off’: How Shirtless Fans Took Over MLB
    The viral movement began with the SFA club baseball team.

    More in Marketing
    by

    How Rolex Paved the Way for Luxury’s Love Affair With Tennis
    “It’s almost impossible to think about tennis without thinking about Rolex.”
    Athlos
    May 4, 2025

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    May 12, 2025

    Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    Sponsored

    Midge Purce Sounds Off on the Trinity Rodman Rule
    Midge Purce discusses the Rodman Rule and the future of NWSL.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Lasik Is Trolling Refs and Offering Them Free Eye Surgery
    Some pro officials have sprung for the offer for free corrective surgery.
    January 15, 2025

    State Farm Pulls Out of Super Bowl Ad Amid Fire Backlash
    State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    December 17, 2024

    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    Exclusive
    November 27, 2024

    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto Purse
    Two golfers from each tour will face off in Las Vegas.