Wednesday, July 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Micro Betting Company Simplebet Raises $30M

Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks

Former UFC executive Nakisa Bidarian and Jake Paul’s Anti Fund are leading a $30 million financing round in micro betting company Simplebet.

The raise brings Simplebet’s total funding to $80 million. Previous investors include Australian gambling machine manufacturer Aristocrat and tennis star Andre Agassi.

Simplebet offers in-game wagers for the NFL, NBA, MLB, and college football — with plans to add more.

  • The company announced a multiyear deal with DraftKings on Tuesday.
  • It also named MGM Resorts International head Jim Murren to its board of directors this week. 

Anti Fund launched in March and uses AngelList’s Rolling Funds platform rather than a pool of capital. Paul says the venture plans to invest “around $10 million to $20 million a year.”

The Simplebet investment is Anti Fund’s biggest yet. Paul previously cofounded TGZ Capital, a small venture fund that participated in financing rounds for 15 startups.

On Sunday, Paul will look to improve on his 3-0 record — all knockouts — by fighting mixed-martial artist and former UFC welterweight champion Tyron Woodley.

Editor’s note: DraftKings is an FOS partner.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.

How Selling Stakes in World Cup Would Change Soccer

FIFA wants investors to own roughly 20% of a new commercial engine.

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.

Major Figure in NBA Betting Case Pleads Guilty to Poker Fraud

Shane Hennen is implicated in all three federal gambling probes. 
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
July 24, 2026

Kalshi Says Screenshot in Netflix Trailer Was ‘Fabricated’

The prediction-market platform is demanding Netflix take the trailer down immediately.
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.
July 28, 2026

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images
July 24, 2026

Prediction Markets Had No Clue Where LeBron Was Going

Philadelphia’s chances on Kalshi spiked just before the news broke.
Premier Lacrosse Leauge
July 21, 2026

PLL Quietly Struck Exclusive Deal With Polymarket

The deal with the Premier Lacrosse League was signed earlier this year.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 14, 2026; Arlington, Texas, U.S.; France's Kylian Mbappe looks dejected after the match as France are eliminated from the World Cup. Mandatory Credit: Jerome Miron-Imagn Images
July 15, 2026

France’s World Cup Loss a Big Win for Sportsbooks

France was the biggest World Cup liability for several sportsbooks.