Justin Bieber, DJ Khaled Among New Investors in Tiger Woods’ TMRW Sports

  • The music stars join athletes such as Kevin Durant and Mike Trout to invest in TMRW Sports.
  • Tiger Woods and Rory McIlroy co-founded TMRW Sports, which debuts next year with a golf league on Monday nights.
Five music stars are joining the venture co-founded by Tiger Woods and Rory MclIroy.
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Tiger Woods and Rory McIlroy’s sports entertainment company TMRW Sports has expanded its star-studded investor group by adding musical artists Justin Bieber, DJ Khaled, Macklemore, Jake Owen, and Darius Rucker.

Existing investors in TMRW Sports include the NBA’s Kevin Durant, Steph Curry, and Chris Paul as well as legends Shaquille O’Neal and Dwayne Wade, MLB’s Mike Trout, Shohei Ohtani, and Trea Turner, NFL star Josh Allen, tennis great Serena Williams, the WNBA’s Diana Taurasi, the NWSL’s Alex Morgan, NHL star Sidney Crosby, and F1’s Lewis Hamilton. 

TMRW Sports’ total investor group now spans more than one billion collective followers on Twitter and Instagram. The added music entertainers “can introduce golf to new fans,” TMRW Sports CEO Mike McCarley said in a statement.

Connect Ventures and 25madison co-led TMRW’s first round of financing last November. Other investors in the company include Fanatics founder Michael Rubin, Atlanta Falcons owner Arthur Blank, Boston Red Sox owner John Henry, Chicago Bears CEO Kevin Warren, as well as Reddit co-founder Alexis Ohanian.

TMRW’s team-based TGL golf league will host 15 Monday night matches next year starting in January 2024. PGA Tour players will play in the league, which will pit six teams of three golfers against each other in venues with fan audiences. Included in the TGL will be players competing on golf simulators that have become popular at golf entertainment venues such as Topgolf. 

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