• Loading stock data...
Friday, December 13, 2024

Tiger, Rory Startup TMRW Attracts A-List Group Of Investors

  • Strategic investors include Serena Williams, Steph Curry, Josh Allen and Alex Morgan.
  • Business investors include owners of the Atlanta Falcons, Boston Red Sox.
Tiger_Woods
USATSI

Tiger Woods and Rory McIlroy’s new technology-focused sports company will have to build a large conference room.

TMRW Sports announced a lengthy who’s who of famous faces as “strategic investors” Wednesday morning, a constellation of sports celebrities with a combined social media reach of nearly 500 million across Twitter and Instagram.

  • Tennis stars Serena Williams and Andy Murray
  • The NFL’s Josh Allen, former stars Tony Romo and Larry Fitzgerald
  • The NBA’s Steph Curry and Chris Paul, and the WNBA’s Diana Taurasi
  • MLB’s Shohei Ohtani and Trea Turner
  • The NWSL’s Alex Morgan, F1’s Lewis Hamilton, NHL great Sidney Crosby, Justin Timberlake, and gamer Ninja.

Connect Ventures and 25madison co-led the institutional investment round. Stephen Price, the latter’s CEO, said it was a “no-brainer” to invest his money: “Tiger, Rory, and Mike (McCarley) are all titans of both golf and business.”

TMRW (pronounced “tomorrow”) investors include Atlanta Falcons owner Arthur Blank, Boston Red Sox owner John Henry, and Big Ten commissioner Kevin Warren, as well as Reddit co-founder Alexis Ohanian.

The Concept

In August, Woods, McIlroy, and McCarley unveiled TGL, a new golf league that will operate in partnership with the PGA Tour and debut in January 2024.

TMRW’s tech-infused golf league is viewed as a potential “Monday Night Football” for golf — with six teams of three playing in a 15-event series of two-hour virtual competitions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 9, 2023; Las Vegas, Nevada, USA; Los Angeles Lakers forward LeBron James (23) hoists the NBA Cup and celebrates with teammates after winning the NBA In-Season Tournament Championship game against the Indiana Pacers at T-Mobile Arena.

NBA Cup Year 2: Tweaks, Schedule Concerns, and Growing Pains

While Vegas has been the event’s location for the last two years, that could change because the NBA may add an expansion team in Sin City.

Mets: Not Concerned About Lower-Revenue Clubs After Soto Signing

The club dismisses concerns about fundamentally resetting the sport’s salary scale.
Nov 4, 2024; Kansas City, Missouri, USA; Broadcaster Scott Van Pelt prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.

Scott Van Pelt Headlines ESPN’s Talent Lineup for Tiger’s New Golf League

TGL launches in January with backing from Tiger Woods and Rory McIlroy.

F1’s TV Ratings Similar to 2023, but Still Below the Record Highs..

The F1 season averaged 1.1 million viewers in the U.S.

Featured Today

The Top-Secret Operation to Create the Army-Navy Football Uniforms

The two-year process includes dozens of employees, NDAs, and military historians.
Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
December 9, 2024

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.