Thursday, July 9, 2026

Iowa Pauses Season-Ticket Sales for Women’s Basketball

  • Caitlin Clark and Iowa made a run to the NCAA national championship game.
  • The school’s athletic department has received 6,700 new season-ticket requests.
Fans react as Iowa Hawkeyes guard Caitlin Clark celebrates during the women's Final Four.
Kevin Jairaj-USA TODAY Sports

Caitlin Clark and Iowa’s heroics on the national stage has sent season-ticket demand for the women’s basketball team into overdrive.

The University of Iowa has paused season-ticket sales for the 2023-24 season after overwhelming demand from fans following the team’s run to the NCAA national championship game, according to The Des Moines Register.

Last season, the base for the program was 6,500 tickets. As of this week, the school’s athletic department had received 6,700 new season-ticket requests.

Iowa’s Carver-Hawkeye Arena has a capacity of just over 15,000. Last season, the women’s basketball team set a Big Ten attendance record with an average of 11,143 fans per game.

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The Hawkeyes’ success, led by a certified superstar in Clark, surely has fans eager to support the team — but it also could have something to do with bargain pricing for a season-ticket package.

A season pass for the 2022-23 Iowa women’s basketball season ran $125 for adults, $90 for senior citizens, and $30 for youths aged 18 and under — an absolute steal given that tickets to Iowa’s Final Four matchup with South Carolina were going for a minimum $280.

The university has said it hasn’t set pricing for the 2023-24 season yet and is considering allowing current season-ticket holders to add to their allotment, according to Matt Henderson, Iowa’s deputy director of athletics for external relations.

“We’re going to do our best so that those fans who want to support women’s basketball at Iowa get that opportunity.”

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