Thursday, August 13, 2026

In an Expanded March Madness, Big Ten Favors Straight Seeding

There is a growing consensus for expanding March Madness, but exactly how is a more complex consideration.

Oct 9, 2025; Rosemont, IL, USA; Big Ten Commissioner Tony Petitti speaks during Big Ten MenÕs Basketball Media Days at the Donald E. Stephens Convention Center.
Talia Sprague-Imagn Images

As March Madness inches closer to a probable expansion, the Big Ten is advocating for a straight-seeding model that will likely keep its teams in a strong position.

Big Ten commissioner Tony Petitti said that he favors the structure in which teams would be slotted strictly on ranking and judged quality, with no additional deference given to conference winners. In last season’s March Madness official seed list, 23 of the bottom 24 teams were automatic qualifiers from small conferences.

“I think part of the motivation for the NCAA is a recognition with these larger conferences, you’re going to force teams closer to .500 records in their conferences,” Petitti said, also in part referencing recent conference realignment and expansion. “What access do they have? I think, overall, with the system we have now with the large conferences, more access is better.”

Petitti’s comments arrive as deliberations continue about enlarging the Division I men’s college basketball tournament, with a 76-team model arriving as soon as 2027 gathering steam. The expansion from the current 68 teams would help expand access to bubble teams left out on Selection Sunday and then left in a scramble to consider lesser tournaments, or simply ending their seasons. 

What Petitti is championing, however, likely ensures Big Ten teams would escape a preliminary round in which lower-ranked teams—primarily those winners from small conferences with just a single March Madness bid—would have to win an opening-round contest to reach the main, 64-team draw. 

“We’re biased, [but] we think our teams will be seeded higher as the field goes in,” he said. 

There are multiple financial layers to the March Madness discussion as each additional win in the tournament earns an additional “unit” for their conference, and most recently, those units were worth about $2 million. There are also outstanding questions about what an expanded tournament would mean for future rights fees.

Talks around future March Madness structures and perceived fairness are also rising as the Southeastern Conference placed a record 14 teams in the 2025 tournament

The college basketball discussions, meanwhile, are continuing as a similar, but separate, discussion is happening around expanding the College Football Playoff format from the current, 12-team model. Those negotiations have stalled in recent months as conferences such as the Big Ten and SEC have disagreed on how to allocate automatic bids.  

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Josh Kushner and Karlie Kloss attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.

Who Is New Lakers Owner Josh Kushner?

His older brother, Jared Kushner, is married to Donald Trump’s daughter Ivanka.
Jan 24, 2026; Dallas, Texas, USA; A view of the Los Angeles Lakers logo on the shorts of Los Angeles Lakers forward LeBron James (23) during the game against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Lakers Sold to Kushner, Iger for $12.5B Amid Walter Investigation

It’s the second time in 14 months the team has been sold.
North Carolina Tar Heels guard Seth Trimble (7) drives to the basket Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the VCU Rams at Bon Secours Wellness Arena in Greenville, South Carolina.

Athletes Capitalizing As NCAA Fights to Overturn New Eligibility Ruling

An appeals court will consider whether to pause the initial ruling.

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
podcast thumbnail mobile
Front Office Sports Today

8/12/26 – Knicks-LeBron Tickets Soar, Trump Backs Infantino, Romo’s CBS Future Unclear

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.
August 7, 2026

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker
August 11, 2026

NCAA Loses First Appeal of Class of 2022 Eligibility Injunction

The NCAA lost its first battle to get the ruling overturned.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena
August 7, 2026

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.
Akron Zips football student-fans cheer before the game against Wyoming, Aug. 28, 2025, at InfoCision Stadium in Akron, Ohio.
August 5, 2026

Viral Akron Football Promo Attracts Celebrity Season-Ticket Buyers

Zips tickets are selling fast after a chance to play offensive coordinator.
U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.
August 5, 2026

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
August 4, 2026

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.