• Loading stock data...
Tuesday, July 16, 2024

Heat-Nuggets Matchup Far Less Appealing To Bettors Than Lakers-Celtics

  • Betting handle could be half of what Lakers-Celtics would have drawn.
  • Sportsbooks will look to capitalize on gaining new customers in Colorado.
Miami Heat
Sam Navarro-USA TODAY Sports

The NBA Finals represent a missed opportunity for sportsbooks — which came close to a dream matchup of the Los Angeles Lakers and Boston Celtics.

While Gambling.com Group vice president Max Bichsel estimates that several hundred million dollars will be wagered on the Miami Heat-Denver Nuggets series across regulated U.S. markets, he told Front Office Sports that the handle will likely be about half of a Lakers-Celtics series.

That doesn’t mean it’s trouble in paradise, though. “There’s a lot of futures action on the Lakers … so the sportsbooks should be doing well,” Bichsel said.

The Nuggets are the second-biggest favorites (-450) in the NBA finals in the last 16 years, outside the 2018 Golden State Warriors, who swept the Cleveland Cavaliers as -1075 favorites. Sportsbooks in different markets may be rooting for a predictable finals and others for one of the biggest upsets in league history, according to Bichsel.

Florida doesn’t have legalized sports betting, but operators in Colorado — where it is allowed — may be flooded with Nuggets bets and actually prefer a Heat win. Others could be hurt by having to pay out to bettors who wagered on the Heat at +340.

One positive of a series in Colorado is the opportunity for sportsbooks to reach new clientele thanks to the hype of Denver’s first NBA Finals appearance.

“This is a chance for operators to acquire new customers in recreational customers that may not be avid sports bettors,” Bichsel said. “They may be novice [bettors], new to the industry.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 4, 2024; Bronx, New York, USA; New York Yankees right fielder Juan Soto (22) reacts after hitting a two run home run in the seventh inning against the Cincinnati Reds at Yankee Stadium.

The $500 Million Juan Soto Question Lingers at MLB’s All-Star Game

Yankees superstar could attract second-largest player contract in U.S. team sports history.

As Another Men’s Golf Major Season Wraps, Still No PGA Tour-LIV Deal

The Open Championship begins Thursday at Royal Troon.
podcast thumbnail mobile
Front Office Sports Today

MLB Draft, ASG Highlight Teams’ Shifting Approach

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.

Banned Jontay Porter Pleads Guilty in Gambling Case

Porter said he was ‘deeply sorry’ for the gambling scheme.
June 23, 2024

ESPN Bet’s Operator Is Reportedly Being Eyed in a Potential Takeover

Boyd Gaming has reportedly approached ESPN Bet partner Penn Entertainment about an acquisition.
Mar 15, 2024; Toronto, Ontario, CAN; Toronto Raptors forward Jontay Porter (34) points to a spot as he controls the ball against Orlando Magic center Wendell Carter Jr. (34) during the second half at Scotiabank Arena.
July 3, 2024

Jontay Porter To Receive Federal Criminal Charges in Sports Betting Scandal

The former Raptor received a lifetime NBA ban for sports gambling.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
June 23, 2024

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
Mar 11, 2024; Denver, Colorado, USA; Toronto Raptors center Jontay Porter (34) reacts after a play in the third quarter against the Denver Nuggets at Ball Arena.
June 5, 2024

Conspirator Arrested in Federal Complaint Tied to Jontay Porter Scheme

Authorities arrested Long Phi Pham at JFK airport Monday.
Dec 14, 2023; Los Angeles, CA, USA; Ippei Mizuhara, the translator for Los Angeles Dodgers designated hitter Shohei Ohtani, during an introductory press conference at Dodger Stadium.
June 4, 2024

Shohei Ohtani’s Former Interpreter Pleads Guilty to Stealing $17 Million, Tax Fraud

Mizuhara faces up to 33 years in prison, with sentencing in October.