Friday, September 11, 2026
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Kara Lawson Explains Amazon Role & New Era of Women’s Basketball

Kara Lawson is simultaneously the head coach of Duke Women’s Basketball, the head coach of Team USA Women’s Basketball heading into the 2026 World Cup in Berlin, and now a game analyst for Amazon Prime Video’s WNBA coverage. The reason she took the broadcasting role is more strategic than most people realize, and it says everything about how seriously she is approaching the national team job. With international basketball closing the gap on the women’s side, the pressure on Team USA has never been more real.

Kara has coached many of the current WNBA players directly and has a closer read on the state of the game than almost anyone in the country right now. She also weighs in on how the new CBA is reshaping the international pipeline into the league in ways that may surprise even the most devoted WNBA followers.

On the college side, Kara has built Duke Women’s Basketball into a program that is achieving something almost no one else can claim in the NIL and transfer portal era. How she has managed to keep roster continuity in an environment where it is nearly impossible is one of the more fascinating coaching stories in women’s college basketball right now.

A new weeknight TV show breaking down the business and culture of sports, premiering September 14th.

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