Thursday, April 30, 2026
exclusive
Asset Class

Gareth Bale Group Makes New Offer for Cardiff City 

A group headed up by soccer legend Gareth Bale has submitted a new offer to buy Wales club Cardiff City, Bale told Front Office Sports Today.

Gareth Bale

A group featuring legendary soccer player Gareth Bale has submitted a new offer to buy Wales-based club Cardiff City, Bale tells Front Office Sports, after a previous bid was recently rejected.

Details of the offer—which Bale revealed during an appearance on FOS Today—were unclear. The Athletic reported last month that the Bale consortium made a proposal to existing Cardiff owner Vincent Tan, who declined, but Bale’s interest never waned. The offer was reportedly worth $54 million (£40 million). 

“We have a brand-new offer on the table,” he said on FOS Today.

“We think it’s very fair, if not more than fair, and it’s something we hope the current owners will take serious,” he added. 

Cardiff City currently plays in the EFL League One, the third tier of the English soccer system, after being relegated following a poor 2024–25 season in the EFL Championship. The top tier of English soccer is the well-known Premier League.

Bale, a Cardiff native who spent time with Real Madrid and Tottenham Hotspur, has a long list of accolades, including five Champions League titles and three LaLiga titles. He also played in MLS for Los Angeles Football Club in 2022, before retiring from professional soccer in 2023 at 33 years old.

Bale was also previously rumored to be eyeing a deal for Plymouth Argyle, which is also a League One team, but he has denied those reports.

Bale has experience in the world of business. In 2017, he opened a bar in Cardiff called Elevens, and he is an investor in TGL, the upstart indoor golf league led by Tiger Woods and Rory McIlroy.

If Bale’s group is successful in its Cardiff City pursuit, he would mark the latest in a growing list of athletes who have ownership in European soccer clubs. Examples include Tom Brady’s minority stake in Birmingham City, Kevin Durant’s minority stake in Paris Saint-Germain, and J.J. Watt’s minority interest in Burnley FC.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Canada Says Barring Iran From FIFA Congress ‘Unintentional’

Gianni Infantino said Thursday the team would play at the World Cup.
[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.

7 Questions About LIV After Saudis Pull Funding

LIV’s 2026 season is scheduled to run through August.
Tim Cook
exclusive

Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders

A source close to Apple denied Tim Cook’s interest.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.
Dave Checketts
October 17, 2025

When David Stern Accused Knicks of Circumventing Salary Cap in 1993

The Knicks walked away clean when accused of cap circumvention in the 1990s.