• Loading stock data...
Saturday, June 28, 2025

Fitness Hotels Offer New Option for Luxury Travel

  • Siro, which will open in Dubai next year, is the latest luxury company to combine fitness offerings and a hotel.
  • It is one of several companies to create a destination through fitness and wellness.
Turf strip and lifting machines inside of luxury hotel gym
Siro

Hotels are discovering a new way to offer a luxury experience by leaning into fitness and wellness.

Siro, a brand of luxury hotel company One&Only, plans to become the latest entrant in the emerging space with a combined accommodation and health club location in Dubai next year, with one in Montenegro to follow in 2024.

  • In March, ANTA Sports announced a collaboration with Hyatt to open a FILA-branded hotel in Shanghai.
  • Peloton has been introducing its workout machines into hotels, health clubs, and universities.
  • In October, Peloton teamed up with Hilton to offer workout machines at the hotel chain’s locations.

A Hilton survey found that 98% of respondents value wellness activities while traveling, while 90% of Peloton members are more likely to stay at hotels with the company’s bikes.

Fitness Destination

Fitness hotels can benefit by being destinations unto themselves. Siro expects around 40% of its Dubai guests to come from within the United Arab Emirates.

Peloton

Peloton, Hilton Team Up in Unique Deal

All 5,400 Hilton-branded hotels will have at least one Peloton bike.
October 3, 2022

The company plans to offer rooms from $400-$500 per night, which will include access to a 10,000+ square-foot gym, studio workout classes, cryotherapy, and acupuncture, plus nutritionists, trainers, and other specialists available for hire.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Apr 5, 2024; Cleveland, OH, USA; Iowa Hawkeyes guard Caitlin Clark (22) and Connecticut Huskies guard Paige Bueckers (5) react in the second quarter in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

With Caitlin Clark’s Status Unclear, Fever-Wings Get-In Tix Down 40%

It should be the first professional face-off between Paige Bueckers and Caitlin Clark.

MLB’s Hottest Team May Not Be Able to Host Playoff Games

The club’s temporary home in Tampa isn’t equipped for normal postseason demands.

Bold Trades Shake Up NBA Draft After Predictable Start

A flurry of trades and falling draft positions lead the post-Flagg activity.

Featured Today

Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.