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Peloton is adding another first-of-its-kind deal as it continues to plot its turnaround.
On Monday, the connected fitness company announced an agreement with the Hilton hotel chain, which will become the first hospitality brand to feature Peloton Bikes across its entire portfolio.
With 18 brands including Doubletree and Embassy Suites, Hilton will feature at least one Peloton Bike in all 5,400 of its branded hotels in the U.S. by the end of the year.
The deal seems to be a natural fit for the companies.
- A Hilton survey found that 98% of respondents prioritize wellness activities while traveling.
- 90% of Peloton’s members report they are more likely to stay at hotels that have Peloton Bikes.
Betsy Webb, global vice president of Peloton Commercial, touted “over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year.”
Hilton hotels that have bikes will reportedly be able to add another. Hilton Honors members will also have access to special Peloton offers, including a Peloton app trial.
Deal Appeal
In the last two months, Peloton has made two other landmark deals.
In August, Peloton announced a deal with Amazon — its first with another retailer. The commerce giant will sell Peloton’s Bike and Guide.
Last week, the brand announced a deal with Dick’s Sporting Goods — its first with a brick-and-mortar retailer. Dick’s will sell the Bike, Bike+, Guide, and Tread.
In August, Peloton reported a 28% year-over-year decline in Q4 revenue to $678.7 million.
