• Loading stock data...
Tuesday, March 19, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Peloton Strikes First Brick-and-Mortar Deal With Dick’s

  • Dick's Sporting Goods is the largest sports goods retailer in the U.S.
  • Dick's will carry the Bike, Bike+, Tread, and Guide.
Peloton
Shutterstock

Peloton is turning to the country’s largest sporting goods retailer in its latest effort to reach more customers.

The connected fitness giant will sell its equipment in Dick’s Sporting Goods stores, the companies revealed Thursday. It’s the first time Peloton’s products will be sold in retail locations outside its namesake stores.

Dick’s Sporting Goods will carry Peloton’s Bike ($1,445), Bike+ ($2,495), Tread ($3,495), Guide ($295), bike shoes, and exercise mats, but will not carry its new rowing machine ($3,195).

  • An official launch date hasn’t been set, but the companies are slated to sell Peloton products in more than 100 of Dick’s 700-plus U.S. stores “early in the holiday season.”
  • The pricing of the products will not change.

The announcement comes less than two months since Peloton announced it would team up with Amazon to sell products — its first-ever deal with another retailer. Amazon sells Peloton’s Bike, Guide, and accessories, but not the Bike+ and Tread.

Team Turnaround

Peloton and Dick’s are making moves to bounce back after their early pandemic-related success stalled as people returned to gyms.

In the last two months, Peloton announced it would eliminate nearly 800 jobs, reduce its retail locations, and increase prices for the Bike+ and Tread. Several executives stepped down, and Q4 revenue dropped 28% year-over-year to $678.7 million.

Dick’s second-quarter revenue fell 5% year-over-year to $3.11 billion, but increased 38% from the same period in 2019.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 14, 2022; Sacramento, California, USA; Los Angeles Lakers small forward LeBron James (6) smiles towards fans from the bench during the fourth quarter against the Sacramento Kings at Golden 1 Center.

How LeBron James and JJ Redick Decided to Launch a Podcast

‘Mind the Game’ will focus on the X’s and O’s of basketball.
Painted murals of Sports Illustrated covers inside the new University of Tennessee-themed Graduate Hotel located at 1706 Cumberland Ave. in Knoxville on Friday, August 7, 2020. Kns Graduatehotel Bp

New ‘Sports Illustrated’ Publisher Carries Big Opportunities, Bigger Expectations

Minute Media has generated big traffic, but ‘SI’ represents something else entirely.
St. John's Red Storm head coach Rick Pitino paces the sidline in the second half of a college basketball game between the St. John's Red Storm and the Xavier Musketeers, Wednesday, Jan. 31, 2024, at Cintas Center in Cincinnati. The Xavier Musketeers won, 88-77.

March Sadness? NCAA Tournament Snubs Leave New Round of Scars

Several coaches, and a U.S. senator, lash out at the selection committee.

‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.
podcast thumbnail mobile
Front Office Sports Today

How ESPN Broadcasts the Most Unpredictable Tournament in Sports

0:00
0:00

Featured Today

Sep 3, 2023; Seattle, Washington, USA; Orlando Pride forward Ally Watt (11) and Orlando Pride forward Julie Doyle (20) enter the stadium before the game against OL Reign at Lumen Field.

So Long, White Shorts: Here’s Why the NWSL’s Uniform Pivot Matters

There’s finally a growing trend to adapt women’s sports to women’s bodies.
exclusive
March 11, 2024

WWE Prez Nick Khan, COO Brad Blum Revealed As Key Figures in Vince McMahon Sex-Trafficking Suit

The two men are described in the suit as facilitating and covering up exploitation.
March 10, 2024

For the ‘Spulu’ Super-Streamer: Lots of Questions, No Good Answers

Big partners, bigger promises, and an unclear operation.
March 9, 2024

‘We Want to Be Paid’: Inside Dartmouth Men’s Basketball’s Historic Union Effort

A group of players made history when they became the first NCAA team to vote to unionize.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.
Peloton is recalling 2.2. million bikes.
May 11, 2023

Peloton Recalls 2.2 Million Bikes Following Injuries

Peloton is recalling 2.2. million bikes.