ANTA Sports is leveraging FILA to pursue a new line of business: hotels.
ANTA is collaborating with Hyatt Hotels to launch a FILA-branded hotel in Shanghai. ANTA bought the Chinese rights to FILA in 2009.
- The hotel will be part of ANTA’s new Shanghai headquarters, which will include office buildings, shops, and dining outlets.
- The complex, including FILA HOUSE Shanghai, is expected to open in 2024.
In a similar move, Equinox opened its first branded hotel in New York in 2019. ANTA has not yet said if it plans to open additional FILA-branded hotels.
ANTA’s own brand and FILA segment posted nearly equal revenues in the first half of 2021, and both brands have seen strong growth since the early days of the pandemic.
ANTA’s FILA segment brought in $1.71 billion in the six months ending June 30, 2021, and the ANTA brand earned $1.67 billion in that period. Those figures respectively represented 51.4% and 56.1% year-over-year growth.
The company has benefited from boycotts of Nike, Adidas, and Puma in China, as those companies raised concerns over forced labor reports in their Chinese supply chains. Adidas and Puma’s China-based sales fell 15% in Q3 2021, and Nike’s dropped 20% in the previous quarter.