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Monday, September 16, 2024

Fanatics Makes First Move into Sports Betting at FedEx Field

  • Fanatics will launch the first sportsbook inside an NFL stadium.
  • The company also gained preliminary approval to operate in Massachusetts.
FedEx-Field
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Fanatics is eight days from launching the first sportsbook inside an NFL stadium.

The sports retail and digital platform is reportedly opening a sportsbook at the Washington Commanders’ FedEx Field. Maryland has had retail sports betting since December 2021 and mobile sports betting since November 2022.

  • Fanatics hasn’t registered to offer mobile sports betting in the state.
  • The company has also received preliminary approval to operate in Massachusetts, where it will be tethered to the Plainridge Park Casino. 
  • Fanatics Betting and Gaming CEO Matt King aspires to have the brand operating in all legal states by September.

Washington, D.C., sports fans will be able to place bets at the venues of all their major teams: Capital One Arena, home to the Washington Wizards and Capitals, has an in-house sportsbook in partnership with William Hill, and Nationals Park hosts a BetMGM sportsbook.

The BetMGM Sportsbook at the Arizona Cardinals’ stadium was the NFL’s first on-site sportsbook, but the two-story, 16,800-square-foot venue is located on the stadium’s campus, also called the “Great Lawn.” State Farm Stadium will host Super Bowl LVII on Feb. 12.

Examples of sports and media inspired NFTs created by Candy Digital 

Fanatics to Reportedly Ditch Candy Digital Amid Crypto Market Crash

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NFT Drop

While Fanatics is expanding its sports betting business, it’s paring back on collectibles. 

The company is selling its 60% stake in Candy Digital, the NFT company it helped to launch. Candy Digital works with MLB, NASCAR, WWE, and Netflix.

Fanatics will focus its collectible efforts on physical collectibles after acquiring Topps for $500 million in January 2022.

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