Cardinals, BetMGM Unveil Details of Sportsbook Venue

    • The BetMGM Sportsbook at the Arizona Cardinals’ stadium will reportedly be the NFL’s first on-site sportsbook.
    • The venue is slated to open by the start of the 2022 season.

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The BetMGM Sportsbook at the Arizona Cardinals’ stadium will reportedly be the NFL’s first on-site sportsbook, with details of the 16,800-square-foot venue released on Thursday.

Slated to open by the start of the 2022 season, the sportsbook will be open year-round and located on the State Farm Stadium campus’ “Great Lawn” — the NFL doesn’t allow betting facilities inside stadiums.

The two-story venue, which holds 500 people, will include a 265-square-foot video wall, 38 TVs, more than 25 betting kiosks, and indoor and outdoor dining options.

The new space has the potential to host concerts and other events, according to BetMGM chief revenue officer Matt Prevost.

  • The announcement comes just over a year before State Farm Stadium is slated to host Super Bowl LVII on Feb. 12, 2023. 
  • Arizona last hosted a Super Bowl in 2015, which alongside the Pro Bowl and other related events had a gross economic impact of $719.4 million in the region.

The Arizona Cardinals reached a $2.65 billion valuation in 2021, 27th on the NFL’s list.

Other Pro-Team Sportsbooks

BetMGM and the Cardinals say the sportsbook is the first of its kind for the NFL, but other leagues have already capitalized on similar opportunities. 

Over the last year, DraftKings received approval for a sportsbook at Wrigley Field, William Hill opened a sportsbook at Capital One Arena, and BetMGM announced its own at Nationals Park.