Saturday, August 1, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Could College Athletes be Compensated for Likeness?

Dec 1, 2018; Arlington, TX, USA; iOklahoma Sooners quarterback Kyler Murray (1) throws in the first quarter against the Texas Longhornsn the Big 12 championship game at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports
Dec 1, 2018; Arlington, TX, USA; iOklahoma Sooners quarterback Kyler Murray (1) throws in the first quarter against the Texas Longhornsn the Big 12 championship game at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

NCAA Football might be coming back to gaming consoles sooner rather than later.

Thanks to an announcement from the NCAA, the governing body is looking into ways it can modify its rules to allow college athletes to be compensated for their names, images and likenesses.

What do you need to know? 

1. Big East Commissioner Val Ackerman and Ohio State athletic director Gene Smith will head up the working group exploring the options.

2. Including Ackerman and Smith, the working group will have 19 members.

3. The group will not consider any concepts that could be construed as payment for participation in college sports. 

4. The group will present a final report to the Board of Governors in October, with an update provided in August.

Why now?

While a solid reason for why the timing of this decision was not given, it’s no secret that the NCAA has been under fire for quite some time in regards to this very topic.

In fact, although the decision in the Alston Case didn’t end in free-market compensation sought by the plaintiffs, Judge Claudia Wilken noted that many of the “benefits” already being received by college athletes are equal “pay for play,” according to Dennis Dodd of CBS Sports.

What are they saying?

“We believe the time is right for these discussions and look forward to a thorough assessment of the many complexities involved in this area.” – Val Ackerman, Big East Commissioner

“While the formation of this group is an important step to confirming what we believe as an association, the group’s work will not result in paying students as employees.” – Gene Smith, Ohio State Athletic Director

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha
Breaking

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.
March 11, 2025; Las Vegas, NV, USA; Oregon State Beavers celebrate after defeating the Portland Pilots after the game in the final of the West Coast Conference tournament at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images

Oregon State Women’s Basketball Players Launch Unionization Effort

The players will test whether state laws will recognize them as employees.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
Jul 28, 2026; Chicago, IL, USA; Big Ten Conference Commissioner Tony Petitti speaks during Media Days at Hilton Chicago.

College Football Playoff Expansion Stalls As Season Approaches

Week 1 games begin Sept. 3 ahead of Labor Day weekend.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

College Jersey Patch Market Finds Its Benchmark

“The market has now been set,” one exec told FOS.
July 29, 2026

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.
Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels linebacker Princewill Umanmielen (1) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.
July 29, 2026

Ole Miss Sues Two Former Players Who Transferred to LSU

Both players followed their previous coach, Lane Kiffin, to Baton Rouge.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
July 28, 2026

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.
July 28, 2026

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
July 28, 2026

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
UNC football general manager Michael Lombardi
July 27, 2026

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.