Friday, October 30, 2026

Could College Athletes be Compensated for Likeness?

Dec 1, 2018; Arlington, TX, USA; iOklahoma Sooners quarterback Kyler Murray (1) throws in the first quarter against the Texas Longhornsn the Big 12 championship game at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google
Dec 1, 2018; Arlington, TX, USA; iOklahoma Sooners quarterback Kyler Murray (1) throws in the first quarter against the Texas Longhornsn the Big 12 championship game at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

NCAA Football might be coming back to gaming consoles sooner rather than later.

Thanks to an announcement from the NCAA, the governing body is looking into ways it can modify its rules to allow college athletes to be compensated for their names, images and likenesses.

What do you need to know? 

1. Big East Commissioner Val Ackerman and Ohio State athletic director Gene Smith will head up the working group exploring the options.

2. Including Ackerman and Smith, the working group will have 19 members.

3. The group will not consider any concepts that could be construed as payment for participation in college sports. 

4. The group will present a final report to the Board of Governors in October, with an update provided in August.

Why now?

While a solid reason for why the timing of this decision was not given, it’s no secret that the NCAA has been under fire for quite some time in regards to this very topic.

In fact, although the decision in the Alston Case didn’t end in free-market compensation sought by the plaintiffs, Judge Claudia Wilken noted that many of the “benefits” already being received by college athletes are equal “pay for play,” according to Dennis Dodd of CBS Sports.

What are they saying?

“We believe the time is right for these discussions and look forward to a thorough assessment of the many complexities involved in this area.” – Val Ackerman, Big East Commissioner

“While the formation of this group is an important step to confirming what we believe as an association, the group’s work will not result in paying students as employees.” – Gene Smith, Ohio State Athletic Director

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s International Games Surge As Pregame Show Ratings Slip

NFL Network has one more Sunday morning game this season.
American Conference Commissioner Tim Pernetti watches during the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

Why Private Equity Is Still Hesitant to Invest in College Sports

There’s “plenty of money for the taking,” says Tim Pernetti.

Multiple Sports Owners Were Major Backers of Elizabeth Holmes

Patriots owner Robert Kraft invested $1 million in the failed biotech startup.
Oct 14, 2026; Birmingham, AL, USA; SEC Commissioner Greg Sankey speaks during the SEC Basketball Tipoff at Grand Bohemian Hotel Mountain Brook.
Exclusive

GOP Staffer Urged SEC to Support College Sports Bill Before Midterms

If the Democrats win the House, “you won’t see this bill… being considered.”
podcast thumbnail mobile
Front Office Sports Today

10/29/26 – Brewers Win World Series, Ernie Leaving ‘Inside the NBA,’ Saquon’s Polymarket Exit

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

How Wisconsin’s $14.6M Boost Helped Fuel Badgers’ Resurgence

State debt relief helped Wisconsin free up millions for athletics spending.
October 23, 2026

Utah Is College Football’s PE Guinea Pig—and Its’ Cashing In

No. 10 Utah hosts No. 14 Houston on Saturday night.
October 24, 2026

CFB Coach Firings: NC State, Maryland, Baylor Owe More Than $30M

More costly coaching changes could follow as pressure mounts across college football.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 23, 2026

Bowl Games Face Uncertain Future With a 24-Team CFP

College football bowl game viewership rose 13% year over year in 2025.
Nov 22, 2025; Austin, Texas, USA; Texas Longhorns flag on the field after a touchdown is scored during the first half against the Arkansas Razorbacks at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
October 23, 2026

Kirk Goldsberry Leads Texas’s AI Push and Understands the Skeptics

Goldsberry says the program will create jobs, not cut them.
Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
October 22, 2026

Cincinnati’s $1M Sorsby Lawsuit Hangs Over Texas Tech Showdown

One of the biggest offseason storylines returns to the spotlight on Saturday.
Oct 10, 2026; Dallas, Texas, USA; Texas Longhorns quarterback Arch Manning (16) looks on before the game between the Sooners and the Longhorns at Cotton Bowl. Mandatory Credit: Jerome Miron-Imagn Images
October 22, 2026

Arch Manning’s Slump Clouds His Draft Stock, Texas’s Investment

Draft analysts now question whether Manning should declare—or transfer.