• Loading stock data...
Friday, January 2, 2026

Could College Athletes be Compensated for Likeness?

Dec 1, 2018; Arlington, TX, USA; iOklahoma Sooners quarterback Kyler Murray (1) throws in the first quarter against the Texas Longhornsn the Big 12 championship game at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports
Dec 1, 2018; Arlington, TX, USA; iOklahoma Sooners quarterback Kyler Murray (1) throws in the first quarter against the Texas Longhornsn the Big 12 championship game at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

NCAA Football might be coming back to gaming consoles sooner rather than later.

Thanks to an announcement from the NCAA, the governing body is looking into ways it can modify its rules to allow college athletes to be compensated for their names, images and likenesses.

What do you need to know? 

1. Big East Commissioner Val Ackerman and Ohio State athletic director Gene Smith will head up the working group exploring the options.

2. Including Ackerman and Smith, the working group will have 19 members.

3. The group will not consider any concepts that could be construed as payment for participation in college sports. 

4. The group will present a final report to the Board of Governors in October, with an update provided in August.

Why now?

While a solid reason for why the timing of this decision was not given, it’s no secret that the NCAA has been under fire for quite some time in regards to this very topic.

In fact, although the decision in the Alston Case didn’t end in free-market compensation sought by the plaintiffs, Judge Claudia Wilken noted that many of the “benefits” already being received by college athletes are equal “pay for play,” according to Dennis Dodd of CBS Sports.

What are they saying?

“We believe the time is right for these discussions and look forward to a thorough assessment of the many complexities involved in this area.” – Val Ackerman, Big East Commissioner

“While the formation of this group is an important step to confirming what we believe as an association, the group’s work will not result in paying students as employees.” – Gene Smith, Ohio State Athletic Director

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lane Kiffin Earns $500K Bonus From Ole Miss Win Over Georgia

LSU is paying Kiffin’s full bonus structure from his Ole Miss contract.

Football Transfer Portal Chaos Continues Despite New Rules

The NCAA eliminated the spring portal window, leaving just one in January.

The Pac-12 Shrank to Pac-2. In 2026, It Returns With 9 Members

The league was decimated in 2023 during a vicious round of realignment.

College Football GMs Became Must-Have in 2025

College front offices got corporatized in 2025.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.
Indiana's Riley Nowakowski (37) celebrates his touchdown during the Indiana versus Wiscsonsin football game at Memorial Stadium on Saturday, Nov. 15, 2025.
December 31, 2025

Debate Over CFP Home Games vs. Neutral Sites Rages On

This week’s quarterfinals are being played at bowl games.
December 31, 2025

Warren Buffett’s March Madness Contest Will Continue

Buffett is stepping down as CEO of Berkshire Hathaway after 60 years.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
December 31, 2025

Miami Chasing $20M in CFP Money—and ACC Respect

Due to a conference championship quirk, the ACC was almost left out.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Apr 11, 2025; Sacramento, California, USA; Los Angeles Clippers guard Trentyn Flowers (9) before the game against the Sacramento Kings at Golden 1 Center
December 30, 2025

NCAA Won’t Grant Eligibility to Players With NBA Contracts

The NCAA “will not” grant eligibility to players who’ve signed NBA contracts.
Ohio State Buckeyes head coach Ryan Day, right, and Miami (FL) Hurricanes head coach Mario Cristobal shake hands behind the Field Scovell Trophy after talking to media during a Cotton Bowl press conference at AT&T Stadium in Arlington, Texas prior to their College Football Playoff quarterfinal matchup on Dec. 30, 2025.
December 30, 2025

CFP Quarterfinal Tickets Cheaper Than Campus Games—Again

An intriguing financial trend is developing in the College Football Playoff.