• Loading stock data...
Saturday, January 25, 2025

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PWHL arena

PWHL’s Sophomore Year Booms in Canada, Has Room to Grow in U.S.

Attendance is up 30% from last year, the league says.
USC football

USC Poaches Notre Dame Football GM Chad Bowden With $1 Million Salary

The GM position has taken on outsized importance in college sports.

Once Abandoned, Portland Is Regaining Its Place in the WNBA

The next WNBA team is springing up in a once-deserted market.
Jayden Daniels
exclusive

The Commanders Brand Is Finally Popular

Winning changes everything.

Featured Today

October 17, 2011; East Rutherford, NJ, USA; New York Jets fan fireman Ed during the first half against the Miami Dolphins at the New Meadowlands Stadium.

Superfandom Is a Lifestyle, Business—and Thorn in Some Teams’ Sides

Rabid fandom has perks—sometimes to the frustration of teams and leagues.
Jeremiah Smith
January 22, 2025

Ohio State’s Title Isn’t As Simple As $20 Million in NIL

Three lessons from the Buckeyes’ title beyond “pay the best players.”
January 22, 2025

Can Upstart Sports Leagues Beat the Grim Start-Up Odds?

Investors think they can buck the massive failure rate of new enterprises.
January 21, 2025

Amateurism Dilemma on Full Display at the College Football Playoff

The sport has never looked or operated more like a pro league.

CFP Title Game Draws 22 Million Viewers, Down 12% From Last Year

Ohio State defeated Notre Dame in Monday’s title game.
Ohio State Buckeyes celebrate their 34-23 win over Notre Dame Fighting Irish to win the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
January 21, 2025

Why College Football Playoff Championship Game Must Be on Monday

It’d be a bad idea for the CFP to compete with the NFL.
January 21, 2025

CFP Aftermath: What’s Next for Ryan Day and Marcus Freeman?

Ohio State defeated Notre Dame in the title game Monday.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Ryan Day
January 21, 2025

Million-Dollar Bonuses to $2 Hot Dogs: The Big Money of Ohio State’s..

Ryan Day landed a seven-figure bonus for winning it all Monday night.
January 20, 2025

Ohio State’s $20M NIL Roster Just Won the National Championship

It’s believed to be one of the highest payrolls in CFB.
January 19, 2025

CFP Title Game and Inauguration Falling on Same Day for First Time

The CFP executive director called it a “big day for the country.”
January 19, 2025

What’s Next for the CFP? Expansion, Format Changes on the Horizon

Year 1 of the expanded College Football Playoff concludes Monday.