• Loading stock data...
Thursday, November 20, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Can Duke Phenom Cooper Flagg Reverse March Madness Ratings Trend?

Cooper Flagg likely played his last Duke home game on Monday against Wake Forest.

Zachary Taft-Imagn Images

Monday’s game between Duke and Wake Forest was likely the final one for Cooper Flagg at Cameron Indoor Stadium. As the freshman star exited the court late in the second half of a blowout win, the Blue Devils fans gave him a standing ovation and a plea.

“One more year!” the Duke faithful chanted.

Flagg’s freshman season at Duke isn’t over. He still has one more regular-season game—Saturday’s showdown with North Carolina in Chapel Hill, which will get the College GameDay treatment on ESPN. Then comes the ACC tournament that Duke is favored to win that starts March 11, followed by March Madness, where the Blue Devils will likely be a No. 1 seed.

But barring a shocking turn of events, Flagg is expected to declare for the 2025 NBA draft and is projected to be the No. 1 overall pick.

The 18-year-old has been vocal about how he’s loved his time at Duke, telling The Athletic earlier this month that he wants to “come back next year.” However, Flagg and his family seem well aware that it likely won’t happen. 

While an extra year in college could come with NIL (name, image, and likeness) money that could rival the first year of his rookie deal in the NBA, staying in college would delay a second contract that could be worth close to $400 million, which may ultimately cut his full earning potential.

In the meantime, expect Flagg to bring in high ratings for college men’s basketball through the next month as Duke has a legitimate shot to make a deep run in the tournament. It would be a welcome sign for the men’s tournament, which has seen its viewership wane in recent years, in part due to the lack of star power from top prospects turning pro after just one season.

Flagg is the betting favorite to win the Wooden Award, which would make him the first freshman since former Blue Devil Zion Williamson to win Player of the Year honors. Only two other freshmen have won the award and both are future Hall of Famers who were included in the NBA’s 75th anniversary team: Kevin Durant and Anthony Davis.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark
exclusive

The WNBA’s Million-Dollar Offer Isn’t What it Seems

The league’s most recent offer still includes a six-figure maximum base salary.
Nov 12, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Jalen Williams (8), center Chet Holmgren (7), and guard Shai Gilgeous-Alexander (2) talk while sitting on the bench during the fourth quarter against the Los Angeles Lakers at Paycom Center.

Jalen Williams’s Wrist Injury Could Save the Thunder Millions

The Thunder are 15–1 despite Williams being injured all season.
Jeanie Buss

Lakers Fire Buss Brothers As Mark Walter Takes Over

Mark Walter is wasting no time reshaping the Lakers in his image.

Featured Today

Trinity Rodman

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Jul 13, 2025; East Rutherford, New Jersey, USA; FIFA president Gianni Infantino and President Donald Trump carry the FIFA Club World Cup trophy during the presentation after the final of the 2025 FIFA Club World Cup at MetLife Stadium.
November 19, 2025

Trump-MBS White House Dinner Showcases Saudi Sports Influence 

Attendees included Ronaldo, Bryson DeChambeau, and the owner of the 76ers.
November 19, 2025

ABC, ESPN Bounce Back With Big CFB Ratings After YouTube TV Deal

Oklahoma-Alabama and Texas-Georgia drew more than 10 million viewers.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025.
November 18, 2025

Congress Turns Up Heat on Sports Leagues Over Betting Integrity Issues

MLB, the NBA, and the NCAA are all in lawmakers’ crosshairs.
Steph Curry

Steph Curry Is Free to Stop Wearing Under Armour Shoes in Games

A source tells FOS Curry can stop sporting UA—even in games.
Draymond Green
November 18, 2025

Draymond Green Avoids NBA Fine for Confronting ‘Angel Reese’ Heckler

Green has a history of fines and suspensions for his behavior.
Oct 24, 2025; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James wears the Arizona Wildcats jersey of his son Bryce James (6) during the game against the Minnesota Timberwolves at Crypto.com Arena.
November 18, 2025

LeBron James’s Return Imminent As NBA Star Injuries Pile Up

A lot of NBA stars have been injured early in the season.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Iga Swatiek
November 18, 2025

Cincinnati Open Returns to Sunday Final After ‘Extreme’ US Open Turnaround 

The tournament also announced record attendance numbers in 2025.
November 15, 2025

Steph Curry on Warming Up in Nikes: ‘I’m a Free Agent’

Curry hints at a new deal after warming up in Nikes before tipoff.
Steph Curry
November 14, 2025

What’s Next for Under Armour and Steph Curry After Their Split?

Multiple college and pro athletes are with Curry Brand.
Sophie Cunningham
November 14, 2025

Sophie Cunningham Isn’t Sure the WNBA Will Exist Next Year

The WNBA guard spoke with FOS about the CBA, Project B, and more.