Tuesday, May 5, 2026

Can Duke Phenom Cooper Flagg Reverse March Madness Ratings Trend?

Cooper Flagg likely played his last Duke home game on Monday against Wake Forest.

Zachary Taft-Imagn Images

Monday’s game between Duke and Wake Forest was likely the final one for Cooper Flagg at Cameron Indoor Stadium. As the freshman star exited the court late in the second half of a blowout win, the Blue Devils fans gave him a standing ovation and a plea.

“One more year!” the Duke faithful chanted.

Flagg’s freshman season at Duke isn’t over. He still has one more regular-season game—Saturday’s showdown with North Carolina in Chapel Hill, which will get the College GameDay treatment on ESPN. Then comes the ACC tournament that Duke is favored to win that starts March 11, followed by March Madness, where the Blue Devils will likely be a No. 1 seed.

But barring a shocking turn of events, Flagg is expected to declare for the 2025 NBA draft and is projected to be the No. 1 overall pick.

The 18-year-old has been vocal about how he’s loved his time at Duke, telling The Athletic earlier this month that he wants to “come back next year.” However, Flagg and his family seem well aware that it likely won’t happen. 

While an extra year in college could come with NIL (name, image, and likeness) money that could rival the first year of his rookie deal in the NBA, staying in college would delay a second contract that could be worth close to $400 million, which may ultimately cut his full earning potential.

In the meantime, expect Flagg to bring in high ratings for college men’s basketball through the next month as Duke has a legitimate shot to make a deep run in the tournament. It would be a welcome sign for the men’s tournament, which has seen its viewership wane in recent years, in part due to the lack of star power from top prospects turning pro after just one season.

Flagg is the betting favorite to win the Wooden Award, which would make him the first freshman since former Blue Devil Zion Williamson to win Player of the Year honors. Only two other freshmen have won the award and both are future Hall of Famers who were included in the NBA’s 75th anniversary team: Kevin Durant and Anthony Davis.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 30, 2024; Toronto, Ontario, Canada; Toronto Raptors vice chairman and team president Masai Ujiri talks to the media during media day at Scotiabank Area. Mandatory Credit: John E. Sokolowski-Imagn Images

Mavericks Hire Masai Ujiri To Replace Nico Harrison

Ujiri was the general manager of the Raptors’ 2019 title team.

Featured Today

Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
Mar 28, 2026; Miami Gardens, FL, USA; Aryna Sabalenka of Belarus reacts during her match against Coco Gauff of the United States in the final of the women’s singles at the Hard Rock Stadium.

Sabalenka, Gauff Suggest Grand Slam Boycott Over Prize Money Share

“Without us there wouldn’t be a tournament,” Sabalenka said.
Apr 30, 2026; Miami, Florida, USA; Justin Rose watches his tee shot on the first hole during the first round of the Cadillac Championship golf tournament.
May 1, 2026

McLaren Golf CEO: Price Point of $375 Irons ‘Justified’

The luxury car maker is now in the golf game.
Apr 29, 2026; Atlanta, Georgia, USA; Detroit Tigers starting pitcher Tarik Skubal (29) throws against the Atlanta Braves in the first inning at Truist Park.
May 5, 2026

Skubal’s Elbow Surgery Puts Free Agent Record in Doubt

The star pitcher will likely be out of action for at least two months.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Mar 19, 2026; Portland, OR, USA; BYU Cougars forward AJ Dybantsa (3) dribbles against Texas Longhorns forward Dailyn Swain (3) in the second half during a first round game of the men's 2026 NCAA Tournament at Moda Center.
April 29, 2026

AJ Dybantsa Has Big NBA Plans. He’ll Chase Them While Wearing Nike

“Around sixth grade, that was my first dunk.”
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.
April 27, 2026

Texas Tech QB Sorsby to Seek Treatment for Gambling Addiction

The NCAA has reportedly opened an investigation into Sorsby’s betting activity.
Mar 25, 2026; Miami Gardens, FL, USA; Elena Rybakina (KAZ) salutes the crowd after her natch against Jessica Pegula (USA) (not pictured) on day nine of the 2026 Miami Open at Hard Rock Stadium.
April 27, 2026

Tennis Star Calls Out ‘Wrong’ Electric Line-Calling System in Madrid

A stomach virus has spread across the Madrid Open.
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.