• Loading stock data...
Wednesday, April 1, 2026

Can Duke Phenom Cooper Flagg Reverse March Madness Ratings Trend?

Cooper Flagg likely played his last Duke home game on Monday against Wake Forest.

Zachary Taft-Imagn Images

Monday’s game between Duke and Wake Forest was likely the final one for Cooper Flagg at Cameron Indoor Stadium. As the freshman star exited the court late in the second half of a blowout win, the Blue Devils fans gave him a standing ovation and a plea.

“One more year!” the Duke faithful chanted.

Flagg’s freshman season at Duke isn’t over. He still has one more regular-season game—Saturday’s showdown with North Carolina in Chapel Hill, which will get the College GameDay treatment on ESPN. Then comes the ACC tournament that Duke is favored to win that starts March 11, followed by March Madness, where the Blue Devils will likely be a No. 1 seed.

But barring a shocking turn of events, Flagg is expected to declare for the 2025 NBA draft and is projected to be the No. 1 overall pick.

The 18-year-old has been vocal about how he’s loved his time at Duke, telling The Athletic earlier this month that he wants to “come back next year.” However, Flagg and his family seem well aware that it likely won’t happen. 

While an extra year in college could come with NIL (name, image, and likeness) money that could rival the first year of his rookie deal in the NBA, staying in college would delay a second contract that could be worth close to $400 million, which may ultimately cut his full earning potential.

In the meantime, expect Flagg to bring in high ratings for college men’s basketball through the next month as Duke has a legitimate shot to make a deep run in the tournament. It would be a welcome sign for the men’s tournament, which has seen its viewership wane in recent years, in part due to the lack of star power from top prospects turning pro after just one season.

Flagg is the betting favorite to win the Wooden Award, which would make him the first freshman since former Blue Devil Zion Williamson to win Player of the Year honors. Only two other freshmen have won the award and both are future Hall of Famers who were included in the NBA’s 75th anniversary team: Kevin Durant and Anthony Davis.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bulls Players, Coaches Say Jaden Ivey Needs Help

Chicago cut Ivey on Monday for “conduct detrimental to the team.”

John Starks: ‘Giannis Is Not Coming’ to Knicks

The Knicks legend doubts the MVP will leave Milwaukee at all.

Bulls Waive Jaden Ivey After Anti-LGBTQ Rants

Ivey was acquired by the Bulls last month before the trade deadline.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.

Tiger Woods ‘Stepping Away’ Ahead of The Masters After Arrest

Woods announced his decision Tuesday, with The Masters looming.
March 30, 2026

Charleston Open Director: Equal Prize Money Made Business Sense

The gender pay parity comes years ahead of schedule.
March 30, 2026

Mayweather Contradicts Key Details Surrounding Pacquiao Fight Plans

Mayweather is also supposed to fight Mike Tyson in an exhibition.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
March 27, 2026

Tiger Woods Arrested for DUI After Another Rollover Car Crash

Woods was not seriously injured in the Friday afternoon accident.
exclusive
March 24, 2026

Star Marathoner Says Gel Company Dropped Her Over Pregnancy

Emma Bates says UCan let her go after she announced her pregnancy.
Mar 17, 2025; New Orleans, Louisiana, USA; Detroit Pistons guard Cade Cunningham (2) reacts after a score next to center Jalen Duren (0) during the first half against the New Orleans Pelicans at Smoothie King Center.
March 20, 2026

How Cade Cunningham’s Injury Could Cost Pistons Nearly $50M

He’s four games shy of hitting the 65-game threshold for NBA awards.
Feb 23, 2024; San Francisco, California, USA; Charlotte Hornets color commentator Dell Curry (left) talks with Golden State Warriors guard Stephen Curry (right) before the game at Chase Center. Mandatory Credit: Darren Yamashita-USA TODAY Sports
March 19, 2026

Dell Curry Reveals He Almost Gave Up His Now-Iconic No. 30

Dell Curry will have his jersey retired in Charlotte on Thursday.