Saturday, April 18, 2026

Can Duke Phenom Cooper Flagg Reverse March Madness Ratings Trend?

Cooper Flagg likely played his last Duke home game on Monday against Wake Forest.

Zachary Taft-Imagn Images

Monday’s game between Duke and Wake Forest was likely the final one for Cooper Flagg at Cameron Indoor Stadium. As the freshman star exited the court late in the second half of a blowout win, the Blue Devils fans gave him a standing ovation and a plea.

“One more year!” the Duke faithful chanted.

Flagg’s freshman season at Duke isn’t over. He still has one more regular-season game—Saturday’s showdown with North Carolina in Chapel Hill, which will get the College GameDay treatment on ESPN. Then comes the ACC tournament that Duke is favored to win that starts March 11, followed by March Madness, where the Blue Devils will likely be a No. 1 seed.

But barring a shocking turn of events, Flagg is expected to declare for the 2025 NBA draft and is projected to be the No. 1 overall pick.

The 18-year-old has been vocal about how he’s loved his time at Duke, telling The Athletic earlier this month that he wants to “come back next year.” However, Flagg and his family seem well aware that it likely won’t happen. 

While an extra year in college could come with NIL (name, image, and likeness) money that could rival the first year of his rookie deal in the NBA, staying in college would delay a second contract that could be worth close to $400 million, which may ultimately cut his full earning potential.

In the meantime, expect Flagg to bring in high ratings for college men’s basketball through the next month as Duke has a legitimate shot to make a deep run in the tournament. It would be a welcome sign for the men’s tournament, which has seen its viewership wane in recent years, in part due to the lack of star power from top prospects turning pro after just one season.

Flagg is the betting favorite to win the Wooden Award, which would make him the first freshman since former Blue Devil Zion Williamson to win Player of the Year honors. Only two other freshmen have won the award and both are future Hall of Famers who were included in the NBA’s 75th anniversary team: Kevin Durant and Anthony Davis.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Liberty Stars Are Taking Major Pay Cuts to Chase a WNBA Title

The new CBA makes it harder for teams to sign multiple max players.

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Apr 13, 2026; New York, NY, USA; Azzi Fudd poses for a photo on the orange carpet before the 2026 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Brad Penner-Imagn Images

Wings Shut Down Question to Azzi Fudd About Paige Bueckers Relationship

The Wings selected Fudd first overall earlier this week.
Dec 30, 2025; Los Angeles, California, USA; Detroit Pistons guard Cade Cunningham (2) shoots against Los Angeles Lakers guard Luka Doncic (77) during the second half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-Imagn Images

NBA Bends 65-Game Awards Rule for Dončić, Cunningham

Anthony Edwards, meanwhile, lost his appeal.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

French Open Will Allow Wearables Like Whoop on ‘Trial Basis’

The trial will extend to the US Open and Wimbledon.
Apr 11, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies infielder Alec Bohm (28) throws to first against the Arizona Diamondbacks in the second inning at Citizens Bank Park.
April 14, 2026

Alec Bohm’s Family Feud Heats Up As Parents Push Back

The third baseman claims his parents took advantage of him.
April 15, 2026

Sophia Wilson on Returning to Soccer With a Million-Dollar Deal

Wilson became the NWSL’s first million-dollar player this offseason.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Jan 13, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks to shoot a jump shot against the Portland Trail Blazers in the third quarter at Chase Center.
April 14, 2026

Steph Curry Auctions 75 Pairs of Shoes As Sneaker Free Agency Looms

Sneakers Curry wore to a 2010 game are going for more than $50,000.
April 14, 2026

Valkyries GM Avoids Questions After Draft Trade: ‘I’m Exhausted’

Golden State traded Flau’jae Johnson to Seattle for two second-rounders.
April 13, 2026

Azzi Fudd Gets $500K Salary As WNBA No. 1 Pick

The new CBA sets a $500,000 salary for the first pick.
April 13, 2026

Carlos Alcaraz Cracks Top 4 in Career Earnings Despite Loss

Jannik Sinner reclaimed the world No. 1 ranking.