Golf experienced rapid growth during the pandemic. Bruin Capital is getting in on the action, acquiring a controlling stake in swing simulator company Full Swing for $160 million.
The stake was purchased from North Castle Partners, which will remain a shareholder.
A six-year-old private equity firm, Bruin Capital has steadily grown its roster of sports and media companies.
- Earlier this month, it acquired sports betting media company Oddschecker from Flutter for $218 million.
- In March, it became co-owner of Australian sports marketing company TGI Sport with a $100 million investment.
- In December 2019, it bought an 80% stake in Two Circles, a London-based sports marketing agency, at a $42 million valuation.
Full Swing, which uses screens and AI to simulate a golf course experience in an indoor space, is part of the growing industry of off-course golf products. That includes Topgolf, which Callaway Golf acquired in March by purchasing the 86% stake it didn’t already own for $2.6 billion.
Full Swing is partners with Topgolf, the PGA Tour, and Tiger Woods, among others.
![[US, Mexico, & Canada customers only] Mar 16, 2025; Singapore, SINGAPORE; Joaquin Niemann in action during the final round of LIV Golf Singapore at Sentosa Golf Club.](https://frontofficesports.com/wp-content/uploads/2025/10/USATSI_25690143_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[US, Mexico & Canada customers only] Sep 27, 2025; Bethpage, New York, USA; Team Europe's Matt Fitzpatrick celebrates with Tyrrell Hatton after holing his putt to win the hole on the 9th hole during the four-balls on the second day of competition for the Ryder Cup at Bethpage Black.](https://frontofficesports.com/wp-content/uploads/2025/10/USATSI_27187523_168416387_lowres-scaled.jpg?quality=100&w=1024)
