• Loading stock data...
Thursday, January 1, 2026

Bronny James Declares for NBA Draft and Enters Transfer Portal

  • LeBron pumped the brakes on a report that Bronny was entering the portal days ago.
  • Bronny played in 24 games for USC as a freshman, mainly as a reserve.
James Snook-USA TODAY Sports

Bronny James is exploring all of his options. 

The oldest son of Lakers star LeBron James is declaring for the NBA draft while retaining his college eligibility and entering the transfer portal. He announced the decision in an Instagram post Friday.

Bronny just finished his freshman year at Southern Cal in which he mostly played as a reserve after coming back from a cardiac arrest and subsequent heart surgery in the summer. Earlier this week, Trojans coach Andy Enfield left Los Angeles for Southern Methodist. On Thursday, the school hired Arkansas coach Eric Musselman to replace him. 

Despite averaging just 4.8 points per game at USC, James is one of college basketball’s most noteworthy players. A five-star recruit and McDonald’s All-American out of high school, James has appeared in multiple commercials and is one of the country’s top name, image, and likeness earners with estimates putting him over $5 million. 

His future has been of great interest to fans and media alike after his father said he hoped to play in the NBA with his son before retiring. On Tuesday, the elder James said a report that his son was entering the transfer portal was premature. According to ESPN, Bronny will be repped by Rich Paul of Klutch Sports, the same agent as his father. 

“I don’t value a young player getting into the lottery as much as I do getting him on the right team in the right developmental situation,” Paul told ESPN in March about Bronny’s draft prospects.

Should he continue to play college basketball, ESPN reported Friday Duquesne could be an option for the younger James. The Dukes are coached by Dru Joyce III, LeBron’s high school teammate and close friend. Joyce just took over for Keith Dambrot, who coached both James and Joyce their first two years of high school. Dambrot retired last month after leading the school to its first NCAA tournament since 1977, where the Dukes upset BYU in the first round.

In his first recruiting go-around, Bronny James also considered Ohio State and Oregon.

Should the younger James jump to the NBA, the draft would instantly be an enormous story because of the connection to his father, despite a relatively shallow pool in this year’s draft. Due to his heart condition, Bronny James would need to be cleared by the NBA’s Fitness to Play panel before he could participate in workouts or May’s draft combine or even be drafted. The NBA’s new collective bargaining agreement requires players to participate in the event and submit a physical for teams. 

The deadline to withdraw from the NBA draft is June 16.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Football Transfer Portal Chaos Continues Despite New Rules

The NCAA eliminated the spring portal window, leaving just one in January.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.

Warren Buffett’s March Madness Contest Will Continue

Buffett is stepping down as CEO of Berkshire Hathaway after 60 years.
Apr 11, 2025; Sacramento, California, USA; Los Angeles Clippers guard Trentyn Flowers (9) before the game against the Sacramento Kings at Golden 1 Center

NCAA Won’t Grant Eligibility to Players With NBA Contracts

The NCAA “will not” grant eligibility to players who’ve signed NBA contracts.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

The Pac-12 Shrank to Pac-2. In 2026, It Returns With 9 Members

The league was decimated in 2023 during a vicious round of realignment.
January 1, 2026

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.
January 1, 2026

College Football GMs Became Must-Have in 2025

College front offices got corporatized in 2025.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Indiana's Riley Nowakowski (37) celebrates his touchdown during the Indiana versus Wiscsonsin football game at Memorial Stadium on Saturday, Nov. 15, 2025.
December 31, 2025

Debate Over CFP Home Games vs. Neutral Sites Rages On

This week’s quarterfinals are being played at bowl games.
December 31, 2025

Miami Chasing $20M in CFP Money—and ACC Respect

Due to a conference championship quirk, the ACC was almost left out.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Ohio State Buckeyes head coach Ryan Day, right, and Miami (FL) Hurricanes head coach Mario Cristobal shake hands behind the Field Scovell Trophy after talking to media during a Cotton Bowl press conference at AT&T Stadium in Arlington, Texas prior to their College Football Playoff quarterfinal matchup on Dec. 30, 2025.
December 30, 2025

CFP Quarterfinal Tickets Cheaper Than Campus Games—Again

An intriguing financial trend is developing in the College Football Playoff.