• Loading stock data...
Saturday, October 18, 2025

USC-Bound Bronny James Brings $6M in NIL Potential

  • Bronny James announced over the weekend that he intends to become a Trojan.
  • He boasts an annual NIL earning potential of $5.9 million per On3, more than any amateur athlete in the country.
May 6, 2023; Los Angeles, California, USA; Bronny James in attendance as the Los Angeles Lakers play against the Golden State Warriors during the second half in game three of the 2023 NBA playoffs at Crypto.com Arena.
Gary A. Vasquez-USA TODAY Sports

The top potential earner from name, image, and likeness has committed to USC.

Bronny James — who boasts an annual NIL earning potential of $5.9 million, per On3 —  announced over the weekend that he intends to be a Trojan.

Texas commit Arch Manning standing on sideline during visit to school.

Arch Manning Will Bring A $3.5M NIL Valuation to Texas

He has an NIL potential higher than this year’s Heisman Trophy winner.
December 21, 2022

Between his famous father and his own basketball acumen, the 6’3 guard has built a gargantuan social media following — 7 million on Instagram and almost 5 million on TikTok.

The Cleveland native has deals with some of the biggest brands in the NIL space, including a long-term partnership with Nike and the first-ever high school deal with Beats by Dre — two companies also affiliated with LeBron James. While college athletes don’t need to rep the same sponsors as their teams, USC is conveniently a Nike school.

James was also in a commercial for Fast X. His first NIL endeavor was for PSD Underwear.

High School of Champions

James is currently a senior at Sierra Canyon School in Los Angeles — a private school that’s become famous over the past five years for celebrity students and a powerhouse athletic program. The school has even been name-dropped in Drake’s 2021 song “Papi’s Home.”

In addition to James, the boy’s basketball team has also boasted Marvin Bagley III and Zaire Wade. The girl’s team currently features senior stud JuJu Watkins, who inked a Nike deal alongside Bronny and will also play at USC this fall. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines wide receiver Semaj Morgan (0) makes a catch for a first down in the first half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.

Michigan Board Publicly Opposes Big Ten Investment Proposal

“The Big Ten does not need to be sold to save college sports.”
Mar 12, 2025; Denver, Colorado, USA; General view of ESPN broadcast camera during a game between the Minnesota Timberwolves and Denver Nuggets at Ball Arena.

ESPN’s New NBA Segment Resists Hot Takes

LeBron James tweeted in favor of the new segment.

NBA Season About to Tip Off With New TV Deal—but No LeBron..

James will reportedly be out until mid-November.
Oct 14, 2025; Birmingham, AL, USA; Arkansas Razorbacks head coach John Calipari talks with the media during SEC Media Days at Grand Bohemian Hotel.

SEC Coaches Sound Off on NIL, Revenue-Sharing: ‘Upside Down’

John Calipari doesn’t want to become “transactional.”

Featured Today

May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 20, 2025; Orlando, Florida, USA; North Carolina Tar Heels head coach Bill Belichick walks the sideline during the first quarter against the UCF Knights at the Bounce House Stadium.

Belichick’s UNC Saga Now Includes GM Trip to Saudi Arabia

UNC GM Michael Lombardi traveled to Saudi Arabia earlier this year.
Tortillas
October 16, 2025

Texas Tech-Kansas Tortilla-Knife Mess Ends With $50K in Fines

Texas Tech’s tortilla tradition got both teams in trouble.
Cignetti
October 17, 2025

Curt Cignetti Lands Third Contract in Just 19 Games With Indiana

Cignetti signed a new contract five days after Indiana upset Oregon.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Cody Campbell
October 15, 2025

Texas Tech Booster Cody Campbell Slams Conference PE Deals

Campbell said the concept goes against “all the laws of finance.”
Oct 11, 2025; Los Angeles, California, USA; USC Trojans wide receiver Makai Lemon (6) takes the ball on a kickoff return in the second half against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum
October 14, 2025

USC, Michigan Officials Oppose Big Ten’s Private Capital Proposal 

Officials from both schools met virtually on Tuesday.
October 13, 2025

Penn State Could Owe James Franklin Very Little of Buyout

FOS has reviewed Franklin’s 2021 contract extension.
Patrick Kraft
October 13, 2025

Penn State Says Adidas Had No Role in James Franklin Firing or..

Franklin is owed tens of millions of dollars.