• Loading stock data...
Wednesday, December 4, 2024

Bronny James Inks NIL Deal With Beats By Dre, Following LeBron’s Legacy

  • Bronny James added to a growing list of NIL deals with a Beats by Dre partnership.
  • The class of 2023 prospect is building an NIL portfolio mimicking that of his father.
Katie Goodale/USA TODAY Network

Four-star prospect Bronny James is following his father’s path off the court as well as on it.

On Monday, the Sierra Canyon guard announced he had signed a name, image, and likeness deal with Beats by Dre. He’s the first high schooler to sign a deal with the company that, in 2008, signed LeBron James as its first brand ambassador.

The first piece of content from the partnership, in fact, is a commercial showing the father-son duo playing pickup basketball while listening to classical music through Beats earbuds.

The commercial ends with the phrase, “The legacy continues.”

The news comes less than a week after Nike announced it had signed Bronny James — yet another company with a long-standing relationship with LeBron.

Bronny James has a total NIL value of $7.4 million, according to On3. While the partnerships with Nike and Beats are his most high-profile deals, they aren’t his first — he previously signed an endorsement with PSD Underwear.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tulsa Football Players Say Fired Coach Promised NIL Cash That Never Materialized

Their now-fired coach says none of his players would get NIL money.

As LeBron James Struggles, Lakers—and NBA—Face Murky Future

In October, James had said he wanted to play all 82 games.
Feb 11, 2024; Paradise, Nevada, USA; Elon Musk looks on before Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium.

Can Elon Musk’s X Fix Its Rampant Fake Sports News Problem?

Little is known about how X will enforce its new policy aimed at parody accounts.
Nov 30, 2024; Tucson, Arizona, USA; Arizona State Sun Devils wide receiver Derek Eusebio (83) drinks out of the Territorial Cup at the end of the game against the Arizona Wildcats at Arizona Stadium.

IRS Says Tax Enforcement of Nonprofit NIL Collectives Is 2025 Priority

Many NIL collectives are registered as tax-exempt organizations.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
Oct 14, 2024; Bronx, New York, USA; New York Yankees outfielder Juan Soto (22) hits a solo home run during the third inning against the Cleveland Guardians in game one of the ALCS for the 2024 MLB Playoffs at Yankee Stadium.

Juan Soto’s $600M Free-Agent Saga Nears Endgame: The Finalists?

The coveted free-agent outfielder remains poised to sign a historic deal.
Oct 1, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Kelsey Plum (10) drives past New York Liberty forwards Kayla Thornton (5) and Betnijah Laney-Hamilton (44) during game two of the 2024 WNBA Semi-finals at Barclays Center.
November 28, 2024

Kelsey Plum Backs Out of Unrivaled

She’s skipping the new league’s season, along with Caitlin Clark.
Kyrie Irving
December 3, 2024

Therapist Sues Kyrie Irving Over $400K Bill After Death at Family Retreat

The suit says she was stiffed on bills for a 150-person retreat.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Conor McGregor speaks to press on the red carpet before the premiere of Road House at the Paramount Theatre in Austin, Texas on the first day of South by Southwest, Friday, March 8, 2024. McGregor plays the character "Knox" in the movie.
November 26, 2024

Two Big Brands Drop Conor McGregor After Rape Civil Verdict

McGregor’s whisky brand won’t feature him going forward.
Juan Soto
November 26, 2024

Juan Soto Leads MLB’s Offseason Frenzy, Chasing $600M Deal

Soto reportedly has already received contract offers from five teams.
November 25, 2024

Mo Salah–Liverpool Saga Puts Saudi Arabia Back in Soccer Spotlight

The striker’s upset he hasn’t received an offer for a contract extension.
November 24, 2024

Max Verstappen Wins Fourth Straight F1 Title Despite Red Bull’s Down Year

The driver clinched another championship at the Las Vegas Grand Prix.